Braun Launches the new Satin Hair™ range in the Middle East featuring unique technology which protects hair when styling
Jeddah - What does it take to get shiny, healthy, protected hair? Endless appointments? Hours in front of the mirror every day? Not any more... The answer to enviably smooth hair has arrived in the Middle East with the launch of the new Braun Satin Hair range, bringing beautifully healthy hair to your fingertips.
Your hair's natural beauty deserves to be protected while it's styled to perfection. The Satin Hair range features unique Satin Protect™ features which protect hair texture and length. Additionally technological advancements include Braun Satin Ion Technology™, which tames and naturally conditions hair by releasing a stream of negatively charged satin ions simply at the touch of a button. These satin ions are attracted by the positively charged frizz sitting in the hair and envelop every single strand. This natural conditioning reveals outstanding shine and the amazing smoothness of satin hair.
Comprising of the Braun Satinliner hair straightener, the Braun Satinstyler curler and the Braun SatinPro hairdryer you can experiment with your look and create effortless, long lasting styles.
Habib Azar, Regional Business Manager, Braun said, "The launch of the Satin Hair range will deliver new levels of innovation and performance to women's hair care needs. In product trials the whole range has delivered outstanding consumer reactions, with the majority of women confirming that the products deliver shinier, smoother and greater styled hair. In fact 75% of women prefer Braun Satin Hair to their current styling appliances''
Braun Satinliner
The Braun Satinliner, the new corded hair straightener within the range is the only hair straightener to feature unique Satin Protect™ straightening with NanoGlide ceramic plates that offer friction free gliding due to a 3x smoother micro structure, thereby enhancing the hair texture in just one stroke.
Its superior Satin Ion Technology™ naturally conditions hair by releasing a rich stream of satin ions that envelop every single hair, taming frizz and static to reveal a satin shine.
In trials 89% of women confirmed better styling results with Satinliner. All women experienced a considerable improvement in the shine and smoothness of their hair and would recommend the Braun Satinliner to their friends.
The Braun Satinliner reaches salon-professional temperatures in less than 30 seconds and can be adjusted from 130°C to 200°C in 5°C steps to suit all hair types and provide even greater styling flexibility. It also features a clever temperature boost button to increase the temperature to 200°C within seconds for unruly strands - creating a smooth, satin texture and unbeatable shine.
Braun SatinPro
The new SatinPro hairdryer is the first dryer that conditions and protects hair while drying and leaves your hair with a sumptuous satin shine and feel, whilst drying effectively. In fact 96% of women confirmed their hair was noticeably smoother with the SatinPro than other hairdryers.
It features groundbreaking superior Satin Ion technology, scientifically proven to tame frizz and static to reveal shine. On top of the technology, this revolutionary new hairdryer from Braun features Unique Satin Protect™ drying technology that balances heat and air flow and protects the hair from drying out, enhancing the hair's smooth texture. It reaches an ideal temperature of 70°C for effective drying without drying your hair out revealing a satin shine and amazing feel.
Braun Satinstyler
The new Braun Satinstyler is the first curler that conditions and protects hair while curling enabling users to create long lasting natural curls, waves and body for every occasion.
In product performance trials 92% of women confirmed faster curling with more shine.
With its revolutionary Satin Ion Technology™ Satinstyler makes creating long-lasting natural curls effortless. The Braun Satinstyler reaches salon professional temperatures in less than 60 seconds and can be adjusted from 130° to 180° in 5° steps to suit all hair types and provide even greater styling flexibility. It also retains its temperature throughout use to give an even heat spread for all over curls. The uniquely designed Ceramic Care barrel provides perfect curl conditions with controlled heat transfer throughout the barrel to enhance longer-lasting vital bouncy curls within a satin texture.
The innovative new Satin Hair care range will launch in the AP in January 2008. The Braun Satinliner is priced at 325 AED, the Braun Satinstyler 243 AED and the Satin Hair Pro 246 AED.
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Editors Notes
All market research data confirmed by MM Research Institute, Germany and CEM Institute, Spain
About Braun Germany-based Braun GmbH, owned by Procter and Gamble, manufactures a wide variety of products that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from beauty products to household appliances. Braun products enjoy worldwide distribution.
© Press Release 2008
