London, 21 March 2006 The Sheraton Park Tower in Knightsbridge has always strived to offer guests from the Middle East enhanced services specifically tailored for this market, making their stay even more comfortable and highlighting the personalised service that this hotel, extends to all guests.
The Sheraton Park Tower offers five-star service and quality in the five-star location of Knightsbridge, London for guests from the Middle East. Ideally located directly across from the renowned fashion store Harvey Nichols and just a short stroll away from Sloane Street shopping and the world-famous Harrods, the hotel is a member of the Starwood Luxury Collection portfolio.
The hotel has undertaken a commitment to ensure they provide their Middle Eastern guests with a relaxing and comfortable experience by introducing some key elements and services. Front of house staff have undergone training to assist them in understanding the Arabic culture, together with basic courtesies and etiquette to enable them to create a warm welcome for Middle Eastern guests. Furthermore many of the Concierge, Porters and Room Service Attendants are Arabic speaking.
Upon arrival guests will be welcomed with cards written in both Arabic and English with specific amenities available, such as Arabic sweets, Arabic coffee and fresh fruit. Whilst in the rooms, and to aid relaxation, guests can enjoy a choice of Arabic newspapers, 8 different Arabic TV channels, as well as combination DVD and video players. Compasses are discretely built-in to all rooms, and prayer mats and prayer times are available to assist guests.
From July to September the hotel employs a Speciality Chef preparing Lebanese specialities throughout the day and night. An extensive menu is available through Room Service including freshly prepared mezze and a wide range of traditional dishes from the Gulf.
During the summer months, the Park Tower hosts one of the hottest "al fresco" dining options in London. In association with Davidoff, Caf One-O-One opens this year in April with an extensive range of delicious dishes and refreshing drinks. Situated on the famous shopping boulevard of Knightsbridge, this open-air caf is the perfect venue for relaxing after a hard days shopping and watching the world go by!
Other guest services the hotel offers include:
- In-Room Spa service - A unique new in-room spa service to pamper guests in body and mind - all without having to leave the comfort or privacy of their hotel room
- Penthouse Suite Dining - a sumptuous dining concept available on the 17th floor, offering some of the best window tables in the world - with panoramic views of the London skyline and famous landmarks
- Humidor in hotel lobby offering a fine selection of individual and boxed cigars
The latest in in-room technology in Executive Suites, Butler and Penthouse Suites in order to meet the expectations of business travellers and regular suite guests:
Bang and Olufsen 42" BeoVision Plasma screens installed in Penthouse Suites. Slim and elegant screens are also placed in the Butler suites where BeoVision 26 LCD TVs offer the latest crystal picture technology.
Penthouse bedrooms are also equipped with state of the art DVD/CD players, an intelligent FM radio and two active loudspeakers.
The highest speed internet access among London's five star hotels - comprising both wired and wireless access.
Satellite In-Room entertainment system offering a library of movies on demand, where guests can enjoy over 40 hours worth of blockbusters, Hollywood classics, kids, and sports features.
The system also enables music lovers to choose from a selection of CDs to download and play in their rooms.
The hotel has 280 elegant rooms and 22 suites with panoramic views of the London skyline and Hyde Park. In addition, the hotel offers a personalised Butler service in all Penthouse and Butler floors where exceptional service and discreet touches of luxury characterise the guest experience. Over half of the hotel's associates have been at The Sheraton Park Tower for over five years hence the hotel's high volume of repeat business due to long standing staff to welcome guests back time and time again.
Personally looked after by expertly trained Butlers during their stay, guests on the Penthouse and Butler Floors experience a world of one-to-one attention where every need is anticipated. Unpacking and complimentary garment pressing are taken care of and a full valet service is provided. Each afternoon, the Butler will serve a delicious afternoon pastry and beverage of choice and wake guests each morning with complimentary tea or coffee. Ideal for those with limited time, Butlers can arrange fax, photocopy and business centre services as required. The Butler also acts as a private concierge and will arrange all requirements from private chauffeur, restaurant and theatre bookings to a personally designed shopping trip.
Frequent guests benefit from building a relationship with a Butler ensuring that on the next visit, individual requests and requirements are anticipated. The Sheraton Park Tower prides itself on its five star service and quality attributed to the experienced and long serving staff who take a personal responsibility for each guest.
For further information and reservations call The Sheraton Park Tower on +44 (0) 20 7235 8050 or visit www.luxurycollection.com/parktowerlondon
-Ends-Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Mridien and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
For further information, please contact:
Amalie Craig/ Antonia Koumantaropoulou
Tel: + 44 (0) 20 7290 7105/7108
Public Relations UK & Ireland,
Starwood Hotels & Resorts Worldwide, Inc.
E-mail: amalie.craig@starwoodhotels.com/ antonia.koumantaropoulou@starwoodhotels.com
© Press Release 2006
