Fahad bin Sulaiman, CEO of Mediahub Dubai was presented with an award of special appreciation at the Emirates Transport first annual ceremony held at the Dubai Police Club. The Award was presented by Bader Al Attar, Emirates Transport Dubai Branch Manager.
Mediahub Dubai, a company registered under the Mohammed bin Rashid Establishment (or SME) for young Arab business leaders, has worked extensively with Emirates Transport as their representative for all interior and exterior advertising on school and university busses. Mediahub's key point of difference is they enable advertisers to reach the youth market of the UAE, through both demographic and geographical targeting.
Fahad bin Sulaiman stated,
"The total flexibility that Emirates Transport has afforded our clients gives us a unique product unmatched by the Dubai Municipality buses. For example, to help launch the new Nokia Engage, we completely stripped out the interior of several busses and installed Nokia N-gage gaming consoles for on board sampling. The busses were then toured around key schools and universities, allowing the core target audience to experience the product first hand. The campaign was very successful and we could not have achieved this without the vision and support of Emirates Transport. It was a great honor to accept this award and we look forward to many more successful years working with Emirates Transport. "
Mediahub's list of current advertisers include Axiom, , Nokia, Wall Street, Aptec and 7Days to name a few.
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Notes to the Editor:
Mediahub Dubai was developed under the Sheikh Mohammed Establishment's umbrella in 2004 to address advertisers growing need to support their traditional media initiatives with some 'out of the box' innovative ideas.
mediahub dubai is an industry pioneer in creating and implementing integrated alternative media concepts. Over the course of our first year, mediahub dubai has broken world records with its Emirates Statue of Liberty campaign on Sheikh Zayed Rd, secured the exclusive agency contract for all advertising on Emirates Transport Buses - and attracted ongoing business from big brands like; Siemens, Axiom, Eppco, Hyundai, Aptec, 7Days, Citibank and Energizer.
© Press Release 2005
