Advanced high-definition LCD Information Display (IDP) enriches point-of-impact advertising

Dubai, November 13, 2007: Sharp Corp. Japan today launched e-Signage, a powerful digital advertising solution that is set to revolutionise point-of-impact advertising. Using special software and high definition LCD Information Display (IDP), e-Signage enables messages to be delivered to a series of displays through a single-point control.

e-Signage is targeted at shopping malls, hotels, banks, hospitals, transport hubs and other locations that require messages to be delivered with high clarity and cost-effectiveness, through a single control unit, instead of using a separate unit for each display. Network control is also supported.

"Businesses today spend huge amounts of money on advertising and marketing through traditional media, but forget the crucial point - the stores. This is where e-Signage comes in, influencing decisions and driving sales at point of sales," said Tomio Isogai, Managing Director of Sharp Middle East FZE.

"e-Signage delivers content on state of the art LCD IDPs, and management software includes remote scheduling tools that allow the user to change content on a single display, a group of displays or the entire network at once, eliminating costs and lag time."

"Sharp has been an innovator in LCD technology for the past 34 years, and e-Signage is our attempt to transform digital advertising, by offering a tool to influence decisions and drive sales at point of sales," said Mr. Isogai. "The LCD technology used in e-Signage guarantees crystal clear clarity as well as flexibility to tailor content to draw customer's instant attention."

Mr. Isogai said e-Signage delivers on Sharp's promise of going green, as it consumes less power and enables businesses to switch off displays from a single source, when not required. The technology used in e-Signage is in sync with Sharp's vision to be minimum impact for global warming by 2010.

"Like all our products, e-Signage is an extension of our commitment to be socially responsible and environmentally conscious," said Mr. Isogai. "We not only believe that green products are the need of the hour, we also pour all our energies into producing products that are environmentally friendly, at all stages."

Sharp PN655 Professional LCD Monitor

Sharp also showcased its full-featured 65-inch monitor, the PN-G655E Professional LCD Monitor, which uses advanced technology to display all types of HD content - from video to stills - and shows both analog and digital content with ease. The PN-G655E complements the e-Signage solution.

"The large full-spec High Definition commercial LCD monitor, the Sharp PN-G655E brings images to life with full 1920 x 1080 (2-megapixel) high definition resolution. The PN-G655E offers superior performance for use in a wide range of settings including teleconferencing, medical imaging, digital signage, corporate, government, university, control rooms, GIS, CAD/simulation, banking/finance, retail, broadcast, airports, arenas and rental/staging," said Mr. Isogai.

The Sharp PN-G655E utilizes DFE (Dual-Fine Engine) technology, which enables the customer to display both computer and video content flawlessly. The monitor has a full complement of input and output connectors to show all types of content, from DVD to varying PC resolutions up through 1920 x 1080 native mode from both analog and digital (DVI) sources.

To serve the image-quality needs of the commercial market better, the Sharp PN-G655E has a three-wavelength spectrum, cold-cathode fluorescent backlight that provides an enhanced color spectrum including deeper, more vibrant and vivid reds. Sharp's proprietary Advanced Super View (ASV) panel provides stellar picture quality for fast-moving video through its fast pixel response time of less than 6 ms.

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About Sharpe Middle East FZE:
At Sharp Middle East FZE, our challenge is to create a balance between work time and personal time, with products that can benefit people's lives at work, at home, and everywhere in between. Sharp consumer electronics can enhance your enjoyment, add to your comfort and open new perspectives. Sharp business products can boost your productivity and reduce costs. Sharp products are designed to help individuals, families, and corporate teams connect effortlessly, communicate clearly, and unleash creativity like never before. Sharp is dedicated to improving people's lives through the use of advanced technology and a commitment to innovation, quality, value, and design.

Issued on behalf of Sharp Middle East FZE
by PR Squad,
P.O. Box 31967,
Dubai,
UAE. Phone: +9714 3903664,
Fax: +9714 3515049. 

PR contacts:
Ashok Kumar:
Tel: +971 50 640 2560
Anthony D'Silva.
Tel. +971 50 4571624

© Press Release 2007