Partners with Samsung to offer consumers Unique Opportunity to bid for products

First-of-its-kind promotion to run throughout Shopper at Airport Expo and at the flagship store at Times Square Center. AED 100 purchase minimum entry eligibility

Guaranteed gifts with every laptop, LCD, camera and Nokia phone

All Gitex Shopper offers also available at Sharaf DG stores in Times Square Center, Deira City Centre and Ibn Battuta Mall

Dubai, September 5, 2007: Sharaf DG, one of the leading electronics retailers in the UAE have come together with Samsung to roll out a unique auction in partnership with Souq.com at GITEX Shopper, the region's leading B2C ICT expo from September 6-12 2007 at the Airport Expo Dubai.

Unveiling a power-packed retail presence with a range of promotional offers throughout the seven days at the GITEX Shopper, Sharaf DG officials said its 288 square metre stall located at ED 30 in the east hall at the expo will offer the best selection of offers across categories like Consumer Electronics, Home Entertainment, IT and Telecom.

Commenting on the participation at the GITEX Shopper, Mr. Nilesh Khalkho, Head of Merchandising and Vendor Relationships, Sharaf DG, said "We at Sharaf DG are glad to associate with Samsung, the leader in digital innovation and quality products to offer consumers a first-of-its kind opportunity to decide the price of Samsung products through a bid. The bidding process will be spearheaded by Souq.com and visitors can enjoy biding for Samsung 32 inch LCD TVs, digital cameras, mobile phones and MP3s. The entry to the auction will be for shoppers who have made a minimum purchase of AED 100 at Sharaf DG. The bid for the auction will start from AED 1 and is bound to create a huge stir at Shopper" he said.

The auction will take place every half an hour at both the Shopper venue as well as at the flagship store of Sharaf DG at the Times Square Center, Dubai's largest one-stop electronics destination.

"Our aim this year is to showcase a host of latest technology products never seen in the region and being launched exclusively at Sharaf DG. Noteworthy being a router and Terabyte hard drive combination that gives the user access to his data at home from anywhere in the world."

Apart from the auction, Sharaf DG has also lined up an array of promotions at the Shopper which will include a Nokia scratch-and-win competition to win instant prizes like Gold Coins, DVD players and much more. "There are guaranteed prizes on purchase of laptops, LCD TV's and  cameras as well. The special Gitex promotions will be offered at all Sharaf DG stores at Times Square Centre, Deira City Center and Ibn Battuta Mall. Mr. Khalkho added

Commenting on its partnership with Sharaf DG, Mr. Sathish Shenoy, GM of Samsung Business Division of Eros Electricals Distributors for Samsung Digital Electrconics products and Mobile phones, said: "We are delighted to partner with Sharaf DG which has carved a niche for itself in the dynamic electronics retail market of the UAE through innovative marketing and customer-centric focus, offering convenient shopping to discerning shoppers. We are confident that our association with their innovative promotion at GITEX Shopper will definitely help us showcase the latest consumer electronics and mobile phones from Samsung featuring cutting edge technology and raise the levels of excitement at GITEX Shopper and achieve an incremental for both the brands in terms of exposure, equity and target set.

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About Sharaf Group
Established in 1976 in Dubai, United Arab Emirates (UAE), by two enterprising brothers of UAE origin, the Sharaf Group is one of the UAE's reputed business houses encompassing businesses in diverse fields. The first business that the Sharaf Group ventured into was shipping and other related activities. The Group created a robust framework to launch and diversify into other businesses like Retail Fashion, Retail Electronics, Cargo, Logistics, Financial Services, Real Estate, Warehousing and Logistics and Travel and Tourism to name a few. Over the years the Sharaf Group has carved an enviable reputation for its financial integrity, discipline, reliability and trustworthiness. Goal-oriented and determined human resources from across the continents numbering over 3,000 add to the success of the business. 

For more information, please contact:
Jayakrishnan Bhaskaran / Suhail Shaikh
050-3629823 / 050-8320665
jk@adfactorspr.com / Suhail.shaikh@adfactorspr.com
+ 9714 3968367; Fax: + 9714 3973888

© Press Release 2007