Dubai, October 22nd, 2008: Seddiqi & Sons has appointed Christophe Nicaise as its Chief Executive Officer. The announcement was made by Mr. Abdulmagied Seddiqi and Mr. Abdul Hamied Seddiqi, chairman of the Dubai leading Luxury watch retailer.

"We believe Mr. Christophe Nicaise has the right balance of industry know-how, entrepreneurial spirit, management experience and understanding of the region to drive forward the ambitious plan that we have set for Ahmed Seddiqi & Sons holding. The luxury watch retail industry is entering an exciting phase and we believe that with Christophe Nicaise's leadership we can pioneer a new era of Luxury watch retailing and meet the challenges of an ever evolving industry" says Abdulmagied Seddiqi

 "Working in the luxury watch industry since 1999 and living in Dubai since 2002, Christophe Nicaise will bring to the role of Ahmed Seddiqi & Sons C.E.O a wealth of experience and a successful track record in leading luxury watch brands in the region" adds Mr. Abdul Hamied Seddiqi.

Speaking about his new appointment, Christophe Nicaise said, "I'm honored to have been appointed as Ahmed Seddiqi & Sons' Chief executive Officer. In this new capacity it will be my responsibility to ensure the successful future development of the company. With its unique and strong portfolio of luxury watch brands and store network Seddiqi & Sons is well positioned to lead this fast growing sector".

Previously, Christophe Nicaise was Managing Director for American Jeweller and Wacthmaker Harry Winston Middle East, Levant and India regional office based in Dubai, he was responsible for developing and executing the firm's strategic plans for the region. Tasked with establishing the company's Middle East and Levant subsidiary, he opened the regional office in Dubai (U.A.E.) in 2004. Previously he was Middle East & India Brand Manager based in Dubai for Swiss Watchmaker Baume & Mercier, a brand of the Richemont Group.

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For further information, please contact:
Mrs. Hind Seddiqi
email: hind@seddiqi.com

Amina Soussi
GolinHarris
T: + 971.4.332.3308
El: asoussi@golinharris.ae

© Press Release 2008