SAP Business Solutions Shine for DUBAL

SAP Software Integrates Business Process at World's Largest Single-Site Aluminium Smelter

DUBAI, United Arab Emirates - June 26, 2007 - SAP Arabia today announced the implementation of SAP Business Suite for Dubai Aluminium Company Limited (DUBAL), a solution that will see the manufacturing giant increase output substantially over the next eight years.

With phase one of a two-phase project completed in nine months, SAP's ERP application was rolled out to over 1,600 users on 1 June 2007. Designed specifically for the manufacturing industry, the application will not only automate and manage DUBAL's business processes, but also assist in financial operations, and production planning.

"Our aim is to become a demand-driven resources company and to move our entire enterprise-wide processes to a more customer-centric approach, whilst reducing costs and improving our profitability. SAP offers the best solution, and also has the most relevant industry experience to support DUBAL," said Abdulla Kalban, CEO, DUBAL.

"By deploying SAP, we have adopted a new, more sophisticated and advanced system, that will help achieve our goal of becoming the top five aluminium manufacturer in the world by 2015," added Kalban.

SAP Solutions help businesses reach their goals, and improve business initiatives to meet targeted growth objectives.

"With SAP's Business Solutions, DUBAL can now offer its customers a manufacturing environment that is exceptional and unrivalled in quality. At SAP, we constantly strive to empower our customers by providing them with sound business solutions that enable sustainable advantages," said Essam Enany, President SAP Arabia.

"The SAP Business Suite will not only facilitate decision making, but will also assist in driving revenue. DUBAL's supply chain, its planning capabilities, and customer relationship management (CRM) will directly benefit from SAP solutions," added Enany.

The SAP implementation project is due to be fully completed by March 2008. Upon full completion, the SAP Business Suite will provide DUBAL with a complete business solution that will help the industry giant meet its targets while maintaining its reputation for quality products and excellent customer service.

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About SAP
SAP is the world's leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP® applications--from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP."

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

About DUBAL
DUBAL is one of the largest producers of primary aluminium in the world, and currently ranks as the largest single-site aluminium smelter complex in the Western world. Built on a 480-hectare site, DUBAL's major facilities comprise a 861,000 tonne-per-annum primary aluminium smelter, a 1,750 megawatt power station, a large carbon plant, three casthouses, a 30-million-gallon-per-day water desalination plant, laboratories, port and storage facilities. The company's annual production of high quality finished aluminium products is expected to exceed one million metric tonnes by the end of 2008. Three main forms are produced: foundry alloy for automotive applications, extrusion billet for construction purposes and high purity aluminium for the electronics industry. DUBAL serves more than 280 customers in 44 countries predominantly in the Far East, Europe, the ASEAN region, the Middle East and Mediterranean region, and North America. The company holds ISO 9001, QS 9000 ISO 14001 and OHSAS 18001 certification; and has twice won the Dubai Quality Award in the Production and Manufacturing sector (1996 and 2000).

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For more information, press only:
Eman El Demairy,
+ (9714) 330 1777,
eman.eldemairy@saparabia.com, GMT +4 hours

Abhijit Pradhan,
+ (9714) 390 1950,
abhijit.pradhan@wallismc.com, GMT +4 hours