Dubai - SAP, has announced the appointment of Sairah Mojib as their new Public Relations and Events Manager for the Middle East and North African (MENA) region.
Sairah's role in SAP Arabia is to leverage a healthy image of SAP in the media and keep brand projection in line with SAP global trends. She has also been entrusted with the responsibility to run regional seminars and roadshows.
Talking about Sairah's appointment, Mr. Essam Enany, President at SAP Arabia, said: "We are pleased to have Sairah Mojib join the SAP Arabia communications team. Sairah has extensive media experience and a complete understanding of our industry and the competitive landscape in which we operate. We are confident that she will play a vital role in enhancing SAP Arabia's growth in the region."
Sairah joins SAP Arabia after spending two-and-a-half years with Intel Corporation, Dubai as a PR and Marketing Specialist for the GCC. Prior to that, she was associated with ITP, Dubai and NCR, London.
Of Pakistani descent, Sairah grew up in United Kingdom and graduated from Brunel University (London), majoring in English Literature.
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About SAP
SAP is the world's leading provider of business software solutions. Today, more than 29,800 customers in over 120 countries run more than 100,600 installations of SAP software--from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver platform to drive innovation and enable business change, mySAP Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at
Established in 1994 in Jeddah and Dubai, SAP has enjoyed huge success while in charge of deploying SAP solutions in 19 countries in the Middle East and North Africa. It employs 100+ people and provides support and services covering e-business, finance, logistics and human resources processes at approximately 250+ Middle Eastern Companies, 25 per cent of them in the oil & gas sector. The company has offices and training facilities in Jeddah, Riyadh, Al Khobar, Dubai, Muscat, Tehran and Cairo, dedicated to bringing support services closer to customers and partners across the Middle East & North Africa. The company is committed to the regional market, through its team of professionals working closely with customers to ensure they gain maximum return on their SAP investment.
For more information please contact:
Jai Tolani
Bates PanGulf PR
Tel: 97150 7985145
E-mail: jai@batespangulf.com
Sairah Mojib
SAP Arabia
Tel: 971 50 625 3216
E-mail: sairah.mojib@saparabia.com
© Press Release 2005
