22 March 2009 - Samsung Electronics has announced its foray into the System Air conditioner business by launching its Commercial AC products which include Ducted Split type, Cassette type, during an event held in Inter continental Hotel, Jeddah by inviting renowned consultants, contractors and distributors.

"The Samsung Commercial Air conditioner has been developed for the Middle East market to bring optimum solutions to customers based on aerodynamically optimized design" Samsung Jeddah, General Manager, Gyechoon Cho Said.

Samsung offers wide range of Commercial Air conditioners in Ducted Split and Cassette type units. In Ducted Split type segment, Samsung offers 18k~60k Btu/h Capacity unit and Cassette type, 24k to 48k Btu/h capacity 4 way type. Central Split type 6.0 to 24.0 tons and Packaged type 4.0 to 31.0 tons capacity units.

Samsung's ducted split air conditioners are equipped with static pressure control to ensure efficiency and silent operation. All Samsung ducted split air conditioners are equipped with anti-bacteria filter system to provide cleaner and healthier air. The anti bacteria filter traps dust particles and suppress proliferation of molds and bacteria.

"Recently Samsung Electronics has announced the commercial air conditioning business as one of the 8 major future growth Engines. To achieve leadership in the market, Samsung will continuously invest on this business in terms of R&D which will provide superior technology and quality to customers." Mr. Cho added.

The Samsung Electronics announced the launching of the Tropical DVM plus III for Saudi market soon.

The Samsung Electronics announced the launching of the Tropical DVM plus III for Middle East market by 2010.

The Samsung DVM plus III (Digital Variable Multi system is a module multi system air conditioner that has the world's largest capacity (8~64HP) with the application of a DVI (Digital Vapor Injection) compressor and can connect up to maximum 256 indoor units regardless of type of indoor unit.

-Ends-

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.  

For More information:   
Saeed Al Ghamdi                                                                         
Media Relations Manager                                                         
Memac Ogilvy                                                                               
Tel: +966 2 6510704 ext: 301                                                      
E-mail: saeed.alghamdi@ogilvy.com

© Press Release 2009