05 December 2005
Launches SGH D600, a high-end mobile phone, featuring rich media functionalities in line with its ambitious growth plans

Jeddah - Samsung Electronics, the global leader in digital and mobile phone technology, has further strengthened its position in the region's mobile phone market. A recent projection, based on the company's quarterly performances, puts Samsung on track to achieve 25 per cent of the region's mobile phone market by the end of 2005. As part of its ambitious growth plans, Samsung unveiled its new multimedia mobile phone: the SGH-D600, in KSA

Designed to deliver the ultimate in rich media experience to consumers, the high-end, multi-purpose D600 mobile phone, offers an array of first-of-a-kind functions, including TV output support, 2-megapixel camera, dual speaker for 3D sound, MP3 player and Picsel Viewer, all packaged in a compact and slider design form, which Samsung is well known for.

Elaborating on Samsung's vision, Mr. Abdulrahman Alamoudi , Marketing Manager, Samsung KSA said, "Middle East is one of the chief growth markets for Samsung. In terms of mobile phone sales, Samsung enjoys number one position in Iran and number two position across Pakistan, GCC countries, including UAE and Saudi Arabia.. We are committed to trailblazing the high-end mobile phone segment with innovative multimedia devices that enhances today's mobile lifestyle with greater efficiency and convenience. As part of our regional business strategy, we will add 20 new feature rich mobile phones by the end of the first quarter of 2006."

Embedded with Picsel Viewer software, the D600 supports a variety of file types - MS Word, PowerPoint, Text, PDF, Excel and HTML, giving users access to business-critical information in a seamless and graphically rich environment. Furthermore, with a TV output support, the D600 can even display Picsel Viewer files on to a screen via a beam projector or playback MPEG4 videos directly on television sets.

Mr. Steve Han, Senior Manager, Telecommunications, SGE said: "As a visionary technology company, Samsung leads the industry by evolving mobile phones into multifunctional devices that deliver multi-services and entertainment. By incorporating diverse technologies in the D600 phone - from advanced functions for the upwardly mobile consumers to business-productivity features for the professional users - Samsung has transformed the D600 mobile phone into an intelligent handset, providing consumers a richer communications experience."

Measuring in at 96 x 47 x 22 mm, the D600 features a QVGA display with a resolution of 240 x 320 pixels and 262K colours. The phone is equipped with an audio player supporting MP3, AAC and AAC+ formats, as well as dual stereo speakers with virtual surround sound technology. It also offers the option of external memory expansion via TransFlash memory cards, and includes additional features such as voice recognition, along with an e-mail client, support for MMS, Java and WAP 2.0, as well as Bluetooth and PictBridge printing solution.

"In the Middle East region, Samsung has continued to exceed consumer expectations, delivering phones that offer an unmatched communications experience. By leading design innovation and integrating advanced technology, the D600 aspires to make multi-tasking part of a user's mobile communications," Mr. Abdulrahman Alamoudi concluded.

- Ends - 

About Samsung Electronics:
Samsung Electronics Co., Ltd. employs approximately 123,000 people in 93 offices across 48 countries.  The company is the world's third largest producer of mobile phones. Since 1997 Samsung has been the Olympic Partner in the wireless communications equipment category and continue its contribution to the Olympic Movement as the Olympic Partner and a Presenting Partner for the Torino 2006 Olympic Winter Games and Torch Relay. For more information, please visit the web site, http://www.samsung.com 

For Further Information, please contact:
Bashar Kharbat
ASDA'A Public Relations Riyadh
Exclusive Affiliate for Edelman PR Worldwide in Middle East and North Africa
Tel: 966-2-6575194
Fax: 966-2-6575277

Suhaib Alwazir
ASDA'A Public Relations Jeddah
Exclusive Affiliate for Edelman PR Worldwide in Middle East and North Africa
Tel: 966-2-6575194
Fax: 966-2-6575277
Email: s.al-wazir@asdaa.com

Abdulrahman F. Alamoudi
Samsung Electronics Co., LTD
Tel: +966 2 6650940 Ext205
Fax:+966 2 6636114
Mobile:+966 500004955
Email: abdulrahman.f@samsung.com

© Press Release 2005