World's First Design Centric Printers & Smallest MLBP to be revealed in GITEX 07

Dubai, UAE, August 21, 2007 - Samsung Electronics Co. Ltd., the world's second largest laser printer manufacturer, will showcase at Gitex 2007 the world's slimmest monochrome laser printer ML - 1630 and multifunctional printer SCX-4500. With a slim, sleek design, the ML-1630 and the SCX-4500 portray the image of a 'grand piano's' black and high gloss finish and luxury.

With a slimmer design, the ML-1630 Mono Laser Printer and the SCX-4500 Mono Laser Multifunction Printer is two thirds the size of current laser printers in the market. The world's slimmest mono laser printer ML 1630 is only 11 cm thick.

The ML-1630 and the SCX-4500, mark the world-first attempt in the printer industry to develop printers based not only on functions and performance but also on elegance and design.  The ML-1630 and the SCX-4500 have a chick design that incorporates a high quality polymer resin, an elegant piano black color, a high gloss finish, a Blue LED display and a simple appearance that is divided into upper and lower divisions that are perfectly suitable for the high class interior of the printer's design.

While considering the convenience of the user, the ML-1630 and the SCX-4500 have eliminated any additional buttons and applied a simple soft touch button that is easy to use. The ML-1630 and the SCX-4500 also feature a jam resolution through an inputting/outputting paper and cassette, which is a semi-auto docking slide cassette. This jam removal accessibility makes the printer easier to use and more efficient.

"Samsung now takes the printer to an entirely new level of artistic refinement, above the technology and functional competition," said Mr. Seunggu Kang, general manager of the printer division at Samsung Gulf Electronics. "With the desire for a product that offers more than just functionality, consumers search for products that are reflections of themselves. Therefore, product competitiveness no longer only draws from product functionality, but product sensibility and uniqueness. Highlighted by sophisticated image, our innovative new printers offer so much more than regular printers, which are often thought of as add-on equipment. Samsung will distinguish its new printers as luxurious icons of the global market by targeting individual consumers," he added.

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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in, telecommunication, digital media, digital convergence, and semiconductor technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/mea

For more information please contact:
Rasha Ghanem 
Riad Sandakli
Memac Ogilvy Public Relations
Direct Number: (971) 4 3050315
Email: rasha.ghanem@hotmail.com 
Email:  riad.sandakli@ogilvy.com

© Press Release 2007