Equipped with HDMI-input capability, Samsung LCD televisions have become the first flat-panel displays to offer exceptionally good picture quality and sound effect in Middle East
Dubai:Samsung Electronics has announced the launch of the world's largest commercially available 46-inch LCD TV, the LS-46G15W, to consumers the UAE. Crisp and clear from corner to corner, the new 46" LCD TV is the only consumer flat-panel TV on the market to boast a 1,920 x 1,080p native resolution, the highest of the 18 ATSC formats.
"While with this launch Samsung retains the crown of world's largest LCD TV, the world's largest LCD TV size is only excelled by its performance," said Mr. Ashraf Sajid, Sales and Marketing Manager, Audio Visual division for Samsung Gulf Electronics. "The LS-46G15W offers an unparalleled balance of design and function plus the world's finest LCD picture. This shows that larger-sized direct view LCD for home theater is here now."
The LS-46G15W has an impressive 800:1 contrast ratio and a brightness rating of 500-cd/m2. With an industry leading 12-milisecond pixel response time the LS-46G15W is optimized to handle fast moving video. Horizontal and vertical viewing angles are up to 170 degrees.
"As two of the most important determining factors in overall picture quality, contrast and brightness levels achieve new heights in this latest generation LCD panel. Samsung's new LCD TV's give the most stunning realistic picture quality ever from a flat panel set," Mr. Ashraf added.
The LS-46G15W also boasts Samsung's latest generation of DNI-e (Digital Natural Image Engine) picture enhancement circuitry delivering improved contrast, detail, color and video motion optimization. While 1,080p is the format the broadcast industry is moving toward with more and more programming appearing every day, the set's internal high quality scaler can handle any video input format and display the signal in the set's native high resolution.
Like many of its predecessors, Samsung's LS-46G15W delivers a variety of outstanding features including 2-tuner PIP, DVI and dual component video inputs. The LS-46G15W will also add the latest digital video connector - HDMI (High-Definition Multimedia Interface). Samsung has already broken ground on a 7th generation LCD fabrication plant and will continue to focus on larger LCD's for consumer use, and has already demonstrated a prototype 57" LCD HDTV at the ICES this past January.
The LS-46G15W boasts a sleek new cabinet housing an impressive JBL stereo speaker system with 30 watts of total audio power. The latest SRS TruSurround XT technology makes for an exciting simulated surround experience. The sweeping design of the LS-46G15W's cabinet is impressive indeed and is sure to become the focal point of any high tech or style-savvy home. Sitting atop a round swivel base the set weighs in at less than 100 lbs.
The LS-46G15W also incorporates dual NTSC tuners, DVI, HDMI, and dual component video inputs from digital set-top boxes and the latest DVD players. Dual purpose use allows for the easy connection of a PC so you can view PC and TV images simultaneously.
"Samsung's range of wide-screen TFT-LCD televisions distinguishes themselves on account of superior clarity and vastly enhanced viewing angle, brightness and response time. Samsung now enjoys the unique position of becoming the only company to offer LCD TVs in six sizes: 15-inch, 17-inch, 20-inch, 26-inch, 32-inch, 40-inch and the now commercially available 46-inch," Mr. Ashraf concluded.
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About Samsung Electronics
Samsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV).
Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa region. With annual revenues in 2004 region reaching US$2.7 billion, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000-sq.mts service facility recently completed nine years and is among the largest within the GCC countries.
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Dhanraj Walvekar / Prem Ramachandran
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© Press Release 2005
