July 1, 2008- Dubai, UAE- Samsung Electronics Co., Ltd, a global leader and innovator in the IT industry, today launched its latest portfolio of color laser printers and Crystal Design LCD monitors.

Samsung Electronics' primary focus in the IT industry is in the areas of printer and display solutions.

In 2007, Samsung global printer division revenues reached US$3 billion, US$80 million from the Middle East and Africa region, with 12% (global) and 20% (EMEA) market share respectively. In addition, Samsung Electronics secured the global number one position in LCD (Liquid Crystal Display) monitor market in Q3 2007 with 17% market share.

As the world's largest manufacturer of LCD panels, Samsung Electronics was able to incorporate its LCD technologies into its monitor business, resulting in award winning monitors which are both state-of-the-art in terms of technology and design.

Mr. Madhav Narayan said: "Samsung is revolutionizing the products and managed services market, offering new solutions to enhance the performance of monitors, printers and multi-function devices while also improving workplace efficiency and further meet consumer needs."

Color Laser Printers
With superb colour laser quality, the CLP-310 printer series and CLX-3170 MFP series produce picture perfect results, with the crisp, sharp finish of laser.  A compact design and quiet operation make these models perfect for a small office with limited space, without compromising on functionality.

This new series includes some of the smallest colour laser devices of their kind on the market. They complement any small office space, while their small footprint provides users with more desk space and a clutter-free environment.  With whisper-quiet operation, both series feature Samsung's exclusive NO-NOISä technology, ensuring noise levels of 46 decibels (equivalent to a library) - ideal for a printer that can sit on a desk and not disturb those working close by.

The ML-1640 in sleek black and ML-2240 in a robust two-tone black and grey finish are designed to look good and perform well. Additional features of the design have been developed to save users time and effort - a convenient output tray on top of the unit collects prints, while a paper tray dispenser of 150 sheets minimizes the need for regular re-stocking of paper.  To meet the demands of busy offices, the ML-1640 offers printing speeds of 16ppm, while the ML-2240 boasts 22ppm (A4) output, ensuring time is not wasted waiting for large jobs to print.

Crystal Design LCD Monitors
Samsung revolutionizes the display market with the launch of its latest in cutting-edge technology and design. The new Crystal Design monitors come in various sizes ranging from 19, 20, 22, 24 and 26 inches.

Samsung adopted the crystal clear design which it had used for TVs to the newly released T Series and used delicate design techniques to enhance the monitors' aesthetics, which allows for the generation of different colors. Three color monitors - rose black, emerald black and sapphire black - are scheduled to be available in the market in August, giving users the best product for their surrounding interior.

With 20,000:1 contrast ratio and 2 ms response time in 19 to 22 inch monitors and 5 ms response time in 24 and 26 monitors, the line-up can express more clear images and enriched colors, making it the best multimedia monitor.

Moreover, the line-up consumes less power than other products with below 0.3W standby power, the lowest in the industry, and does not produce VOC (Volatile Organic Compounds), and uses eco-friendly materials for cabinet which can be 100% recycled.

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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

© Press Release 2008