Samsung 2233RZ Monitor together with NVIDIA'S® GeForce® 3D Vision™ brings a new dimension to videos, games and photos

Middle East - July 15, 2009 - Samsung Electronics Co., Ltd., the number one worldwide brand of LCD monitors, together with NVIDIA, world leader in visual computing technologies, announced the launch of 3D Stereoscopic technology in the Middle East. The bundled 3D kit comprising of a Samsung 2233RZ  monitor, NVIDIA high-tech wireless glasses, a high-power IR emitter and advanced software, combine to form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment PCs.

"We are pleased to be partnering with NVIDIA to offer consumers in the Middle East the first 3D vision package," said Madhav Narayan, Head of IT Division, Samsung Gulf Electronics. "As entertainment content becomes more readily available, the need for hardware technology to support increasing volumes of software content becomes more important. Combining NVIDIA's 3D technology with Samsung's LCD monitor creates an optimal viewing tool - for uses ranging from teaching and using 3D modeling to playing the latest video games and watching movies."

Mr. Serge Lemonde, Director of Marketing, NVIDIA- EMEAI commented, "3D Vision will form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment. For gamers, 3D Vision for GeForce represents a whole different way of experiencing the game, and for developers, it unlocks the potential of making the game literally pop off the screen. It brings a whole new dimension to photos, movies and games, transforming them into a mind-blowing stereoscopic 3D experience which is truly immersive".

The Samsung 2233RZ monitor boasts the refined, streamlined and unique design, in addition to its top-class performance, that consumers have come to expect from Samsung products. The display is housed in a thin, glossy black bezel that is a stylish accent to any environment. It provides a compelling 3D experience with incredible picture quality, and users can now set up a shortcut key to easily shuttle between 2D and 3D.

With the environment in mind, Samsung built in an off timer function for energy-saving benefits, enabling the monitor to shutdown at set times. Unlike many other widescreen monitors, the Samsung 2233RZ displays 5:4 and 4:3 images at accurate aspect ratios without enlargement or distortion.

The 2233RZ, in conjunction with NVIDIA's advanced software, automatically converts over 350 games to stereoscopic 3D without the need for special game patches. High-tech active shutter glasses from NVIDIA, designed with top-of-the-line optics, deliver double the resolution per eye and ultra-wide viewing angles than passive glasses. In addition, the new pure 120Hz LCD monitors unlock crystal-clear, flicker-free stereoscopic 3D gaming that provides 60Hz per eye.

The 3D glasses are designed so that users can simultaneously wear prescription glasses comfortably. This ensures that users with corrective eyewear can view fully-immersive stereoscopic 3D. The glasses are easily powered over a standard USB cable and can last an entire week without a recharge, which helps to minimize battery replacement. In addition, NVIDIA's "The Way It's Meant to Be Played" program ensures that future games will support 3D Vision.

-Ends-

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualisation market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA 3D Vision, NVIDIA GeForce GPUs, and NVIDIA PhysX technology; and the impact of stereoscopic on video games; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences anddemands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended October 26, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Copyright © 2008 NVIDIA Corporation. All rights reserved. NVIDIA, PhysX, GeForce, Quadro, Tesla, and CUDA, are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries.  All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

© Press Release 2009