Marcello Bottoli, President and CEO inaugurates store
Dubai, 21 October 2007: Samsonite has launched their Black Label Boutique store at the Dubai Festival City. Marcello Bottoli, President and CEO, Samsonite inaugurated the store as a show of commitment to the UAE and continuous growth in region. For 97 years Samsonite has delivered consistently the founding principles of fine craftsmanship, quality materials, experience and individual style. The 2007 collections including the Black Label line combine this unrivalled history with the style and design credentials of Samsonite today to create the most exciting and diverse collections to date.
Samsonite Black Label by Alexander McQueen
Two influential global brands Samsonite and Alexander McQueen have joined forces and combined the best in craftsmanship and innovation to create a revolution at the cutting edge of luxury travel design. The result is a totally unique collection of travel pieces that fuses nature and technology. Patterns and designs inspired by nature have been brought to life using the latest technological know how. Samsonite Black Label by Alexander McQueen is an ergonomic collection featuring natural shapes and curves that look revolutionary against the traditional hard lines of luggage. A sophisticated re-interpretation of nature with a unique, modern design edge resulting in a totally unique collection consisting of travel pieces, bags and accessories.
Samsonite Graviton - Where Form Follows Function
Designed along one of the founding principles of modern industrial design, Graviton's uniqueness stems from its design pattern, allowing for a unique combination of strength and featherweight lightness. The Graviton collection truly embodies the "Forms follows function" principles and represents yet another milestone on Samsonite's 96 year innovation journey.
Samsonite Black Label Fashionaire - Fashion Then, Fashion Now
After the success of the 2006 Signat Attaché re-edition, Creative Director Quentin Mackay has turned his eye to the definitive range of luggage from the 1960s; Fashionaire. Defined at the time as 'individual fashion', Fashionaire was one of the hottest travel collections of that decade, meaning that for the first time luggage could also be fashionable, as well as functional. For 2007 Samsonite has re-edited the original exciting pieces together with new modern shapes. The collection is finished off with matching accessories including an update of the classic raincoat and rainhat.
Samsonite Black Label Resort - Inspired by 1930's Travel, to Deliver Supreme Modern Luxury
Samsonite Black Label Resort is a collection of unisex leather pieces that are at once supremely modern, but at the same time steeped in a richness of heritage and history. A collection that was brought about by a journey through Samsonite's rich archives - where this old black Samsonite travel piece from the 1930s was discovered. This case was the starting point and laid the foundations for a totally new contemporary collection of soft bags. A collection that brings together supreme luxury and craftsmanship with superlative durability and functionality.
Launched Summer 2007
Samsonite Black Label Accessories Collection - Bringing a Century of Experience and Style to Accessorize all your Journeys.
Samsonite's sophistication and knowledge of travel has been applied to create a range of individual accessory pieces that complete the travel experience. Defined by the fusion of Samsonite's experience and heritage, with the latest in functionality and contemporary design the collections feature beautifully designed exteriors, rich materials and luxurious details.
Samsonite Black Label Ultimate Travel Shoe Collection - Applying Unrivalled Travel Experience into Footwear
Samsonite's century of experience in travel items provide us with a unique insight into the broader needs of modern travellers. Samsonite's Ultimate Travel Shoe collection has been designed with those needs and experience in mind to create a travel companion that, by being designed for the most demanding of journeys, will be the ultimate companion for everyday ones.
Travel places two sets of demands on your feet. Firstly, a comfort factor as they expand or contract depending on physical or environmental factors. Second, a style factor because the journey of the sophisticated traveller requires multiple styles adapted to different occasions. Samsonite Black Label Ultimate Travel Shoe Collection represents a unique and proprietary solution to both.
Designed by Samsonite Creative Director Quentin Mackay, together with leading Italian shoe designer Alberto del Biondi, the collection is formed from panels of fine Italian leather that are joined together by a subtle seam of unique stretchable breathable fabric. This means that as feet expand or contract with travel, the shoes will expand or contract with them. This subtle linkage system, when combined with elastic laces, straps and linings mean that the shoe will seamlessly expand by up to half a size. Both collections are crossover, marrying the benefits of trainers with smart leather shoes, all with the ability to deliver style and relevance in a variety of situations.
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About Samsonite
Samsonite is the worldwide leader in travel solutions, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 96 years, Samsonite has continued to build upon this rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, American Tourister, Lambertson Truex, Lacoste and Timberland brands. Samsonite. Life's a journey.
Samsonite's premium line for the travel connoisseur. This exclusive Samsonite brand typifies affluence, with refined style and craftsmanship that defines individuality. Samsonite Black Label has recently opened stores in London (Sloane Street and Royal Exchange), Berlin (Friedrichstrasse), Brussels (Boulevard de Waterloo), Moscow (GUM), Seoul (Cheong Dam-Dong), Singapore (Raffles Hotel) Kuwait City (Marina Mall), Dubai (Dubai Festival City) and Mumbai (Grand Hyatt), in New York (Madison Avenue), San Francisco (Union Square) and Boston (Copley Place)Tokyo (Ginza),
For more information please contact:
Arafaat Ali Khan
Tel: +971 4 364 2414
Mob: +971 50 698 6818
Fax: +971 4 369 7635
email: arafaat@perspectivepr-me.com
© Press Release 2007
