'Luminous' Design of Iconic Towers to Reflect Movement of Candlelight
Dubai-UAE: 26 November, 2006: Sama Dubai, the real estate development and investment arm of Dubai Holding, today announced the launch of 'Dubai Towers - Dubai', a cluster of breath-taking towers that combine, to form a truly inspiring and dynamic sculpture.
Centrepiece of 'The Lagoons' Central Business District, the 'Dubai Towers - Dubai' will comprise four state-of-the-art towers for residential, commercial, retail and hospitality purposes. Ranging between 57-94 floors, the estimated date of completion of 'Dubai Towers - Dubai' complex is mid 2010.
Launched under the 'Dubai Towers' brand of Sama Dubai, the iconic structures will feature a choreographed concept of form and function to metaphorically represent the movement of candle light.
Farhan Faraidooni, CEO, Sama Dubai said: "Symbolising hope, growth, harmony and opportunity, 'Dubai Towers - Dubai' represents an unique investment opportunity for those seeking a corporate lifestyle experience combined with peace and tranquillity in the seven beautifully landscaped islands of 'The Lagoons'."
Visible from extended distances as the main feature of 'The Lagoons' skyline, 'Dubai Towers-Dubai' will reflect the UAE's futuristic vision and commitment to foster creativity and originality.
Faraidooni added: "As signature components of Sama Dubai, the 'Dubai Towers' brand is committed to sharing Dubai's evolutionary and innovative achievements in the property sector with the world. In every country identified as a potential market for 'Dubai Towers,' Sama Dubai will develop exclusive landmark towers that reflect its distinctive personality."
The 'Dubai Towers' brand is committed to deliver developments that offer a consistent and complete corporate experience, not just for businesses, but also for the people who live and work there. As the UAE'S gateway to international real estate investment and development, Sama Dubai is currently developing 'Dubai Towers - Doha', 'Dubai Towers - Casablanca' and 'Dubai Towers - Istanbul' under the 'Dubai Towers' brand.
As well as their bold architecture and prime locations, the 'Dubai Towers' will be characterised by the range of additional facilities they offer including retail, restaurants, entertainment, health spas, gymnasiums, hotels and residential apartments that create a vibrant, dynamic community.
The 'Dubai Towers - Dubai' will be revealed at the upcoming Cityscape exhibition taking place December 4-6 at the Dubai International Exhibition Center. The towers' model will be showcased at 'The Lagoons' stand in hall 1, stand F30.
'The Lagoons' is a mixed-use freehold development being built along the Dubai Creek coastline. The AED 65 billion (US$ 18 billion) project will cover an area of 70 million square feet over 40 kilometres of waterfront land. Located next to the Ras Al Khor Wildlife Sanctuary, 'The Lagoons' will ensure harmonious existence with the surrounding eco-systems.
'The Lagoons' will appeal to tourists seeking cultural attractions with its theatre, museum, arts center and Dubai's opera house.
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?About 'The Lagoons'
Sama Dubai's 'The Lagoons' development is located in the heart of Dubai. Spread over an area of 70 million sq. ft it will feature seven beautifully landscaped islands, comprising of residential units, shopping centres, office buildings, and marinas. The Lagoons will enhance Dubai's position as an international destination with its cultural attractions, including a theatre, museum, arts center and Dubai's only Opera House.
Regional corporations and multi-nationals can establish their headquarters in the Central Business District (CBD). 'The Lagoons' will offer freehold property with 100 per cent ownership to all nationalities. Half of the project will be sold to third party investors and the remaining 50 per cent of the area will be developed, marketed and operated by Sama Dubai.
Sama Dubai has committed to undertake comprehensive Integrated Environmental Impact Assessments (EIA), following international standards, across all phases of 'The Lagoons' project.
About Sama Dubai
Sama Dubai is a private company wholly owned by Dubai Holding. The international real estate investment and development company focuses on leveraging synergies across international, regional and local real estate sectors. Its aim is the creation of a world class portfolio of partners, properties and investments which distinguish it as a market leader.
Sama Dubai is active across several segments of the real estate development sector including tower buildings (under the 'Dubai Towers' brand), large scale resorts (under the 'Salam' brand), business developments, mega malls and more.
Sama Dubai's existing projects are:
- Dubai Towers - Doha, Qatar
- Dubai Towers - Istanbul, Turkey
- Dubai Towers - Casablanca, Morocco
- Amwaj - Rabat, Morocco
- Salam, Beach Resort & Spa - Bahrain
- Salam Mountain Beach Resort & Spa - Yiti, Oman
- Marina de Casablanca, Morocco
- The Lagoons - Dubai, UAE
For further information please visit: www.sama-dubai.com, or contact:
Sherif Shafie
Sama Dubai
+971 4 369 4828
Email: sherif.shafie@sama-dubai.com
Reem Sadek
JiWin
The Public Relations arm of Dubai Press Club
+971 4 3616666
Email: Reem.sadek@jiwin.ae
© Press Release 2006



















