Dubai - December 12th, 2010: CariZMa, a renowned Dubai based business consultancy and training solutions provider, today announced a partnership with The University of Akron's Fisher Institute for Professional Selling (Ohio, USA), one of the leading providers of sales-focused education in the US and Canada. The partnership will incorporate CariZMa'sregional experience and client base with The Fisher Institute's teaching standards and techniques to provide state-of-the-art training programs in the Middle East and North Africa (MENA) Region.

Starting today, organizations in the MENA region will have access to the latest sales skills training programs. The Customer Centric Selling Skillsprogram offers content and techniques reviewed, edited, and approved by The Fisher Institute. One of the focuses of this program is training customers on responding to the latest shifts in buyer behavior and consumer patterns.Under the partnership agreement, the Customer Centric Selling Skillsprogram's accreditation will carry the logos of both organizations.

"What worked then, doesn't work now," said Dr. Linda Orr, Director of The Fisher Institute for Professional Selling at the University of Akron (Ohio, USA). "Today's buyers are different from yesterday's - today's buyers are the 'Shop-Around' buyers. They are more educated, more analytical and expect more."

Established in 1992, The Fisher Institute is ranked #3(Third) Professional Sales Program in the US and Canada. It is also one of only 13 certified professional sales programs in the world. The Fisher Institute is renowned for its outreach programs, applied research, and ultra-realistic personal selling simulation training.

"Sales is a variable function," added Dr. Orr. "Sales training has to be equally variable, its content constantly updated, its techniques presently relevant. CariZMa and The FisherInstitute share the same values of providing relevant content and employing state-of-the-art training methodology. We, at The Fisher Institute, are delighted to offer the MENA region our highly accredited teaching principles through a partner of CariZMa's caliber."

Dr. Orr explained, "At The Fisher Institute, we take partners selection seriously. After examining their training content and techniques, we knew that CariZMa is the partner we were looking for. CariZMa's training content and techniques were, by far, superior to that we've seen from many other providers.Most sales training and consulting organizations that exist today simply do not understand the exact science of sales, and the tools and skills necessary to teach it.CariZMa does. "

Adham Bahgat, Partner and CEO of CariZMa added "We are proud of our partnership with one of the Top 3sales programs in the US and Canada; it means we can further guarantee our clients world-class sales training. The last few years have brought unprecedented changes to the marketplace. Organizations today have to respond to faster economic shifts and more complex market variables. The sales rulebook has changed. This is why our sales skills training go beyond the conventional techniques. It combines expertise, continuously enhancing practices, and latest research findings to keep our training programs both market-sensitive and customer-aware."

"With CariZMa's customer centric, carefully designed sales programs our clients will gain deeper insight of buyer behavior and consumer patterns. We aim to get our clients ready for the age of the 'New Experts'as Robert H Blooms put it in his latest book. Consumer habits have changed, and buyers are more frugal than before," added Mohamed ElSaadany, Partner and General Manager of CariZMa. 'Although challenging, the new patterns open a significant window of opportunity. With buyers constantly looking for the best value, organizations will have access to a wider audience. Only organizations with the right product and the right sales skills can capitalize on those opportunities".

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About The Fisher Institute for Professional Selling (University of Akron - Ohio, USA):
Part of the University of Akron, in Ohio, USA, The Fisher Institute for Professional Selling was established in 1992. The Institute is ranked #3 Professional Sales Program in the US and Canada. It is one of only 13 certified professional sales programs in the world accredited by the University Sales Center Alliance and the Society for Sales and Marketing Training. For five consecutive years, the Princeton Review has rated the university graduate programs among the best.Through seminars, outreach programs, applied research, and a variety of other activities, the Fisher Institute is shaping the next generation of sales professionals as well as promoting professional sales as a lifetime career choice. Its programs are based on the latest in sales performance research and learning methodology and offer hands-on real-world applications that deliver lasting results.CariZMa has partnered with The Fisher Institute to offer sales training programs that are reviewed and edited based on the teaching principles at the Fisher Institute for Professional Selling (www.uakron.edu/cba/fisher).

About CariZMa:
CariZMa FZ LLC is a Dubai based company that was established in 2003 with the goal of providing business consulting and training solutions focused solely on Customer Interaction management including call center and all face-to-face retail management.  Our vision is to be the leading Relationship Innovation service provider in the Middle East North Africa (MENA) region, offering value-added consulting, learning, solutions and outsourcing services, leveraging our primary assets of quality people, knowledge capital, and network of partners.  We are a niche and agile company, and we prefer to remain this way to be able to respond quickly to our customer needs and provide them with impeccable service. 100% of our clients are through referrals.CariZMa has established partnerships and offers certified programs with leading firms such as The Call Center School (USA), and the University of Akron - Fisher Institute for Professional Selling (USA), among others.  Clients include 10 of the largest 15 companies in the GCC region.

For more information, please contact:
CariZMa FZ LLC
Knowledge Village Building 13 Office F-13
P.O. Box 1721
Dubai
United Arab Emirates
Tel: +97143913669
E-mail:info@carizma.net
Website:www.carizma.net

© Press Release 2010