SAE Institute Partners with Radio One to Launch DJ Competition

With participants offered the chance to win SAE EMP Course, top of the line mixing console and the latest in professional monitoring headphones

United Arab Emirates, Dubai- 10^th September 2007: SAE Institute- known as the world's largest audio engineering, digital animation, web design, filmmaking and electronic music production education provider- keeps up its DJ centric activity with the launch of its DJ Competition in conjunction with Radio 1.

The competition which is open for entries up to the 24^th September promises to award the best DJ with prizes to include the SAE Electronic Music Production Course, cutting edge M-Audio Torq Xponent mixing console and professional Sennheiser HD 25-1 Pro DJ Headphones. The DJ competition comes following SAE's launch of its latest DJ Digital Course which is scheduled to commence on the 23^rd of September 2007.

Mr. Marco Bettelli, Managing Director SAE Asia Pacific and Middle East commented, "SAE Institute is proud to launch in conjunction with Radio 1, a DJ competition to uncover the hidden talent in the UAE and are confident of the high caliber of entries we will receive. We have recently introduced our Digital DJ Course which is due to start on 23^rd September and have enjoyed high numbers of enrollments, so far. In addition, we also have an ongoing Electronic Music Production Course which has been constantly growing in popularity since its initiation. We strongly back the DJ culture in the UAE, which is rapidly developing and advancing and we are proud to support aspiring DJs with the knowledge and expertise needed for success."

The competition, which searches for the best DJ in town, is open to all those aged between 17 and 25, excepting professional DJs. Entries must be in the form of a 30 minute House Music sample in audio format on CD, only and must be submitted to SAE Institute- located in Dubai Knowledge Village, Block 16, Level 2, by 24^th September 2007. To enter, applicants must visit www.sae-dubai.com/DJ/Comp to fill out an entry form. For more information on the DJ Competition, please contact SAE Dubai on t: 04 3616173.

A panel of judges to include Radio 1 personnel and SAE management will make final decisions on selecting the most talented DJ. The ultimate winner will be offered the chance to further augment their skills by participating in SAE's Electronic Music Production (EMP) Course. The 12-week internationally recognized EMP Course provides an opportunity for music enthusiasts to unleash their passion for sound on the best music equipment and train with international industry experts. The programme encourages individualism and combines the fundamentals of electronic music production with practical experimentation and personal creativity.

Also, as a part of the hamper of gifts is the M-Audio Torq Xponent, the cutting edge DJ Console which brings professional-grade control to the world of the computer-based DJ. Winner will also receive Sennheiser HD 25-1 Pro DJ Headphones, the professional DJ monitoring headphones which are capable of handling very high sound pressure levels, offering high attenuation of background noise and extremely robust construction.

With the growing demand for specialised training in media in the Middle East, the SAE Institute identified Dubai as the perfect location to set up a multi-disciplinary learning centre. SAE Institute Dubai is the first institution in the UAE to offer a full range of learning programmes ranging from certificate to degree and post-graduate degree.

In the heart of Dubai's education hub, Knowledge Village, SAE Institute Dubai delivers unrivalled training by experienced industry figures on state-of-the-art equipment. It is dedicated, above all, to developing the capacity for creative thinking that will give its students the crucial edge in the workplace.

For more information on courses offered at SAE Institute Dubai, please visit: www.sae-dubai.com.

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About SAE Institute:
Established in 1976 by founder Tom Misner in Sydney Australia, SAE is the world's largest & most prominent Audio Engineering, Animation and Film Institute, which is represented in 49 cities and 22 countries, with Kuwait and Jordan being the latest additions. In 2005 SAE Institute purchased AMS Neve, the most prestigious console manufacturer in the world, further continuing to set the pace for the utmost level of Higher Education & Vocational Technology training.

For more information, visit our web site at www.sae.edu

For press information, please contact:
Shimaa Elsayed
Account Manager- PR
TamraC2
Tel: 04 295 1177
Fax: 04 295 1188
shimaa@tamra-c2.com

Dana Al Dimashky
Account Executive- PR
TamraC2
Tel: 04 295 1177
Fax: 04 295 1188
dana@tamra-c2.com

Anthony Frantzis
Manager of Marketing & Strategic Alliances
SAE Institute
Tel: 04 361 6173
anthonyf@sae.edu