First Intake in Dubai to Commence in March;

Global Launch of Programme Scheduled for October 2010

Dubai-UAE: 14 January, 2010 - SAE Institute Dubai, a world-renowned post-secondary creative media educator, today announced that Dubai will be the first campus for the launch of a one-year professional diploma in 'Digital Journalism,' also known as 'Backpack Journalism.'

'Backpack journalism' is a growing movement that sees independent journalists travelling to hard to reach areas to file stories using only tools that they can carry with them. Each student will receive a backpack with the equipment they will need for their future career, including a JVC digital video camera and a Macintosh laptop equipped with editing software. 

While the first student intake is set to commence on 7 March in Dubai, the global launch of the programme is scheduled for October 2010, placing SAE Dubai at the forefront of innovative responses to a changing media landscape.

Suitable for the amateur single practitioner as well as seasoned professionals, SAE Dubai's intensive immersion in digital journalism will deliver the  full range of skills required for effective storytelling, from idea development and successful pitching to scriptwriting and editing.

SAE's partnership with JVC Professional, globally renowned manufacturers of a wide range of high quality solutions for broadcast, professional and industrial applications, will allow students to use state-of-the-art technology to hone their technical skills in digital film as well as photography, sound and video editing, podcasting and blogging.

Marco Bettelli, Director - Business Development, SAE Group, said: "The Digital Journalism programme combines industry standards with practical, hands-on exercises. The course was designed by industry professionals to train journalists who are compelled to go beyond the remit of traditional media to seek out underrepresented stories."

"Our global partnership with top-of-the-range audio and video equipment makers JVC allows us to consistently keep in step with the latest developments in technology. The synergy will allow independent journalists to package their stories for multiple platforms, including major broadcasters and web-based media outlets."

Upon completion of the one-year programme, students will receive a professional diploma that will enable them to pursue a career with publishing or media companies, online portals, as well as broadcast segments such as radio or TV.

The SAE Institute provides creative media education in four streams - Filmmaking, Animation, Audio Engineering and Web.

Further information is available on www.sae-dubai.com.

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Established in 1976, SAE Institute is the world's largest and most prominent Creative Media education & training provider, located in 50 cities and 23 countries with world headquarters in Oxford England. SAE Institute graduates are prominent in the film and music industries, and many have achieved international acclaim, earning Oscar, BAFTA, AFI and ARIA awards.

SAE Dubai opened its doors October 2005 offering certificates, diplomas and degrees in the fields of Film Making, 3D Animation, Multimedia, Web Design and Audio Engineering.

SAE Dubai is endorsed by the Dubai University Quality Assurance Board (UQAIB) and a licensed member of Dubai's Department of Education, Knowledge & Human Development Authority (KHDA), and its Film and Audio programmes are accredited by the New South Wales Department of Education in Australia.

SAE Institute also offers specialist business-to-business training and consulting services to all government and non government organisations via its Corporate Training Division.

For more information about the SAE institute, please visit www.sae.edu

For further information please contact:
Dina Samhout
Account Manager
Jiwin Public Relations
Tel: +971 4 375 5247
Email: dina.samhout@jiwin.ae

© Press Release 2010