Company seeks to leverage booming hotel and hospitality sector within the UAE
Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex' in the Gulf and South East Asia, and part of the international business conglomerate, the Memon Group of Companies, has announced that it will be supplying rubber insulation products worth over AED 418,000 for the upcoming 'Traders Hotel' project, located in the Umm Al Nar area in Abu Dhabi. The move is in line with the company's aims to leverage the booming hotel and hospitality sector in the UAE, which is expected to witness the construction of 97 new hotels by 2010.
Designed by KEO International Consultants, the new Traders Hotel in Abu Dhabi will offer 240 centrally air-conditioned rooms and an underground parking. As the leading supplier of rubber insulation products in the region who has built a reputable name based on its products' flexibility and ability to lower energy and maintenance costs, RWI has been able to meet the specific energy conservation requirements of Al Jabber L.E.G.T Engineering & Contracting (ALEC) L.L.C, the main MEP contractor, by delivering its high-grade 'Gulf-O-Flex' rubber insulation products. In addition, the company will also be providing complete insulation for the heating, ventilation, and air conditioning system (HVAC) by supplying high quality insulation tapes and adhesive while ensuring its proper installation at the site.
"RWI is proud to be a supplier for the Traders Hotel project. With our products' unique features that currently dictate the industry standards in the region, we are confident that we will be able to meet the unique needs of this project," said Abu Baker Shaikhani, Managing Director, Rubber World Industries, and Chairman of the Memon Group. "Our continuous success in winning the trust of leading companies across all industries, as well as that of regional developers is proof of the unparalleled quality of our products. This unmatched quality is the main foundation of our growing operations, as we aim for further growth across the region."
According to statistics released by Abu Dhabi Tourism Authority, the five-year plan from 2008 to 2012 has revealed that the total number of annual hotel guests is projected to top 2.7 million by the end of 2012 - 12.5 per cent more than initially envisaged. Further, the emirate is also aiming to have 25,000 hotel rooms by the end of 2012. The stiff competition among hotels, which is being driven by the massive influx of tourists visiting the emirate, is prompting them to ensure the outstanding performance of their facilities by using only the best construction materials in the market. With aims of maximising the booming market demand in the emirate, top RWI officials have revealed that they are currently looking at intensifying their presence in the Abu Dhabi market.
"As a manufacturer that exports to 90 different countries, we have made it our primary focus to develop and incorporate innovative features, which will address current global requirements for safety and environment-friendliness without compromising the performance of our products. We recognise the important role our products have in the overall efficiency and sustainability of a structure, and this is our motivation for discovering more breakthrough features, which will benefit the developers, contractors, hotel industry players and end-users," concluded Shaikhani.
As part of its growth strategy, the company recently announced its plans to further increase its share of the UAE market and expand to other regional real estate hubs. In line with this, RWI is currently shelling out AED 30 million in expansion investments until the end of 2008, in an effort to triple its production capacity to reach 3,600 containers per year by 2013. The manufacturer has also bagged substantial contracts from leading business entities, the most recent of which includes an AED 1.2 million deal to supply rubber insulation products to 'Motor City' project, a multibillion dirham community development in Dubai.
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About Rubber World Industries:
Rubber World Industries (RWI) has pioneered the production of 'Gulf-O-flex' in the entire Gulf and South-East Asian region, providing a versatile range of rubber insulation products for the oil and gas, construction, shipping and automobile industries. Established in 1993 and part of the international business conglomerate - the Memon Group of Companies, the manufacturer dominates the regional market today by supplying 75 per cent of the region's requirements for rubber insulation pipes and sheets, and other rubber-derived products. International exports of RWI's high quality products to more than 90 countries, including the US, Germany, Russia, Canada and Singapore, has also been a major contributor to the company's achievement of a remarkable AED 10 million revenues in 2007 and overall global success.
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© Press Release 2008
