Company's participation in line with goal to secure AED 40 million in total revenues by end of 2010
Rubber World Industries, the leading manufacturer of closed-cell rubber insulation 'Gulf-O-Flex' in the Gulf and South East Asia, and part of the international business conglomerate, the Shaikhani Group of Companies, has showcased its high quality rubber products today (November 22, 2010) at the opening of 'The Big 5 International Building & Construction Show', the largest gathering of the construction industry in the Middle East, which will run at the Dubai World Trade Centre in Dubai until November 25, 2010. The leading manufacturer also revealed its new brand identity and logo, which utilizes a combination of colors depicting growth dynamism, diversity and the values that RWI is known to represent. The activity is part of RWI's strategic thrust towards reaffirming its commitment to customers and strengthening its brand value in the region and other countries. The company's presence in the high profile event underlines its goal to achieve AED 40 million in total revenues by the end of 2010.
The RWI stand, which is located in Hall Saeed 3, Stand No-C61, will highlight the latest range of insulation pipes, glue, tapes and adhesive insulation that have been manufactured according to the highest quality standards and have been used in several high profile projects such as the 'Al Raha Beach' development, 'Saadiyat Island' project and 'Yas Island' in Abu Dhabi. RWI is also seeking to tap into the growing market for eco-friendly construction products by educating participants about the environmental benefits of using 'Gulf-O-Flex' in their projects and showcasing the 'Gulf-O-Flex' manufacturing process, which does not include harmful elements such as chlorofluorocarbons (CFCs), hydro-fluorocarbons (HFCs), and formaldehyde. Moreover, the new 'Gulf-O-Flex' brand infuses modernity through the use of a shield, representing protection and credibility and a tube, which represents flexibility and change.
"Our presence at this year's edition of 'The Big 5' event is aimed at identifying, approaching and seeking new customers in the region, which will allow us to further expand our Middle East operations," said Muzammil Shaikhani, Managing Director, RWI. "In addition to highlighting our products among high potential customers, the rebranding of Rubber World Industries LLC and 'Gulf-O-Flex' aims to reintroduce these two leading brands to a wider Middle East and international market. To further complement this relaunch, we have redesigned and upgraded our global marketing strategy; intending to fully expand and reach out to a wider audience and tap into international areas of growth to further consolidate our presence in the international rubber industry."
RWI products have built a strong presence across the region, accounting for a massive 56 per cent share in the Middle East rubber insulation market. With modern plants located in the Ajman Industrial Area in the UAE, the company is the only producer of rubber insulation in the Middle East region, producing a versatile range of rubber insulation products to meet the requirements in the oil and gas fields, construction, shipping and automobile industries. Since its inception in 1993, RWI delivers high quality products to major property developments in the UAE, and is now exporting to other parts of the Middle East, Canada, Southeast Asia, South Africa, East Africa, Far East Asia and Europe.
"We are looking forward to forging new partnerships with potential customers during the show, with a focus on established companies working on major projects across the region. By showcasing our line of products and their benefits in terms of functionality and environmental concerns, we are optimistic to further drive the demand for our current range of high quality offerings," concluded Shaikhani.
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About Rubber World Industries:
Rubber World Industries (RWI) has pioneered the production of 'Gulf-O-Flex' in the entire Gulf and South-East Asia region, providing a versatile range of rubber insulation products for the oil and gas, construction, shipping and automobile industries. Established in 1993 and part of the international business conglomerate - the Shaikhani group of Companies, the manufacturer dominates the regional market today by supplying 56 per cent for of the region's requirements for rubber insulation pipes and sheets, and other rubber-derived products. International exports of RWI's high quality products to the Middle East, Canada, Southeast Asia, South Africa, East Africa, Far East Asia and Europe, has also been a major contributor to the company's achievement of a remarkable AED 44.67 million revenues in 2009 and overall global success.
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© Press Release 2010
