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The Roads and Transport Authority - Manal Khaled:
The Roads and Transport Authority (RTA) has launched promotional campaigns targeting various community segments, especially those under the social security cover, disabled persons, and students in collaboration with the Ministry of Social Affairs and a number of educational institutions in Dubai. These events are aimed at showcasing the use of Personalized NOL Blue Cards or NOL Special Design Cards for the standard or gold class in public transit means in order to familiarize them with discounts and benefits associated with the use of these cards.
"We have recently announced a discount up to 50% on the fees of issuing NOL cards just to make users happier and attract additional riders of public transit means comprising the metro, tram, buses and marine transport. This discount will remain valid up to September 24th," confirmed Khaled Al Awadi, Director of Automated Fare Collection Systems, Corporate Technical Support Services Sector, RTA.
"From the launch date of the campaign on July 26th up to August 25th, the issuance of NOL cards has soared by as much as 250% compared with the previous month. This substantial increase is attributed to the efforts of our team which made site visits to various entities, particularly centers affiliated to the Ministry of Social Affairs; which serve various social security segments, and educational institutions. Efforts are being intensified to promote the discounts offered on NOL cards, and fares of public transit means either through field visits, or via different media," stated Al Awadi.
"Discounts cover all types of NOL Blue Card, and the promotional rates of issuing NOL cards are as follows: Personalized NOL Blue Card: 35 dirham (instead of 70 dirham), Personalized NOL Gold Card: 45 dirham (instead of 80 dirham), Personalized NOL Special Design Card for the standard class: 65 dirham (instead of 100 dirham), and the Personalized NOL Special Design Card for the Gold class: 75 dirham (instead of 110 dirham)," explained the Director of Automated Fare Collection Systems.
It is noteworthy that the increase in the sales of Personalized NOL cards amounted to 160% during the first half of this year compared with the same period last year, and the increase in the increase in the sales of NOL permits in the first six months of this year reached 94% when compared with the sales figures during the same period last year.
For more information about NOL cards selling points and promotional hotspots, please contact RTA Call Center (8009090).
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© Press Release 2015
