Dubai (United Arab Emirates): Roads & Transport Authority (RTA) reported that the Booking & Deployment Section at RTA Public Transport Agency, which handles telephone bookings of taxis at the Dubai Taxi Agency and franchise companies operating under the umbrella of the RTA, handled 867,397 calls last September; at an average rate of 28,913 calls per day. The number of bookings executed by Dubai Taxi Agency alone amounted to 325,786, whereas bookings carried out by franchise companies for Dubai Taxi Agency topped 375,097. The rate of picking up calls reached 31 seconds, the number of automatic bookings through the IVR system was 234,529, and the number of abandoned calls reached 80,387 calls during the same month.
The CEO of Public Transport Agency Essa Abdul Rahman Al-Dosari said that the average time for a vehicle to reach the client is about 14 minutes. Areas of highest demand for taxis in Dubai are Emirate Hills (26541 bookings), Warsan (15899 bookings), Jebel Ali Gardens (14581 bookings), Mirdiff (10681 bookings), Safouh (9859 bookings), Port Saeed (9521 bookings), Palm Jumeirah (9177 bookings), and Al Garhoud (8629 bookings).
"Dubai Taxi Agency is always keen to upgrade its mechanism & keep abreast with international events in this vital field. For this reason the Agency is applying the latest telecommunication technology to help employees receive the largest possible amount of incoming calls, and minimize the percentage of abandoned calls out of the overall calls received.
"Public Transport Agency added franchise vehicles operating under the umbrella of the RTA to booking & deployment processes in the Agency. The Booking & Deployment Section at Transport Systems Dep't of the Agency is currently recruiting highly competent and experienced manpower to deal with callers and serve customers.
"The system applied in Booking & Deployment Section links taxis of Dubai Taxi Agency and franchise companies to a satellite-controlled system; a matter which contributes to minimizing vehicle depreciation through guided & rational operations of taxis in a way that also avoids traffic congestion, conserves the environment, and responds to public demand in a prompt and effective manner. Public Transport Agency relies on an express data transceiver based on digital geographical mapping for positioning sites and locations; hence easing tracking & booking of the vehicle till it arrives to the customer. Moreover, the system enables the Agency to exercise full control over all operational processes, fleet movement and data capturing.
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© Press Release 2008
