14 August 2007
Women in region can style their hair like models now with Rowenta for Elite

Rowenta, the manufacturer of leading beauty enhancing personal care products, has teamed up with the prestigious Elite model agency, to bring women in the Middle East with a range of hair care accessories that will guarantee perfect results fit for a fashion runway.

Rowenta's new collection comprises six professional styling accessories, which promise to add that extra flair and a daily touch of glamour by drawing on the professional expertise of the fashion world's most exclusive model agency. Started in 1983, the Elite agency has launched the careers of well-known models, such as Cindy Crawford, Stephanie Seymour, Ashley Scott and Alessandra Ambrosio. Their unquestioned authority and experience in the world of beauty presentation has now been combined with Rowenta's reputation for quality to produce six unique products for an unashamed Supermodel elegance.

If you are looking for that chic, front page look, model-perfect straight hair can be achieved in the convenience of your own home with the Rowenta Elite Slim Straightener and Lissima models. Both tools use the latest in ceramic technology for that professional photo-shoot style. If it is curly hair that is the week's new statement, the Elite Curling Tong and Elite Imagin 8 specialised implements will have the fashion critics penning their praise.

Making sure that your hair maintains its shape and form as you sashay down the high street, two ionic hot air brushes conclude the collection; vital accessories which prevent the build-up of static and minimise the risk of split ends.

-Ends-

About Rowenta
The product is being distributed in the GCC by the following distributors: Intercol (International Agencies Co. Ltd.) - Bahrain, Salman Stores - Oman, Mohamed N. Al-Hajery & Sons Ltd. - Kuwait, S.M. Bakhashwain - Saudi Arabia and East Asia Trading Est. - UAE

For more information, please contact:
BIZ COM - For PRoactive Communications
Tel: +971 4 332-0888
Fax: +971 4 332-0999
Email: info@bizcom.ae

© Press Release 2007