Ovio, Mist and Glaze - special collection for the GCC women
Dubai, United Arab Emirates: Rosy Blue, one of the world's largest diamond manufacturing companies, today announced that it has selected Joy Alukkas, the leading jewellery retail chain major as the retail partner for three of its newly launched diamond jewellery brands - Ovio, Mist and Glaze.
As per the agreement, the Joy Alukkas group will have exclusive retail rights to sell these brands across all its outlets in the UAE. Currently, the company has a network of 34 retail stores across the GCC region of which 22 are in the UAE.
"We are pleased to partner with Rosy Blue for their three stunning brands. The demand for diamond jewellery in the Gulf region has seen an upward trend in recent years. Customers are sophisticated in their tastes and are abreast with latest fashion trends. They are on the look out for new designs and we are confident that Ovio, Mist and Glaze will appeal to these discerning consumers," said Joy Alukkas, Chairman, Joy Alukkas Group.
The jewellery brands are available in 18 K gold and are designed to meet the tastes of women across all age groups. Ovio is a bold range of fashion-forward designs that uses coloured gold and combines diamonds with semi-precious stones to make a striking statement. Mist, a contemporary and individualistic group of jewels, is designed by the reputed international designer Ben Yep. Glaze, exclusively crafted for the chic woman, is a luscious new collection and is adorned with the glamour of enamel in mild and restrained colours
"We feel privileged to be associated with one of the globally renowned names in jewellery retail. Joy Alukkas is a name synonymous with quality, range and value and is an ideal match for three of our key brands. We have received an overwhelming response to our other recently-launched brands, and I am confident that together with the Joy Alukkas team, we will be able to replicate this success with Ovio, Mist and Glaze," said Harshad Mehta, Chairman, Rosy Blue FZE.
Headquartered in Antwerp, Belgium, Rosy Blue has been a leading supplier of polished diamonds to jewelry manufacturers since 1960. The company started its UAE operations in 1999, as a response to the growing trend for diamonds and branded jewellery in the GCC region. Today, the GCC region is one of the fastest growing markets for diamond jewelry in the world and to capitalize on this rising demand, Rosy Blue will soon expand its own line of branded jewelry in the GCC region.
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About Rosy Blue
Rosy Blue is the world's largest diamond manufacturing company and a global leader in the design, manufacture, and distribution of fine diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales in 2005, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewelry centers globally.
About Joy Alukkas Group
The Alukkas Group was founded in Kerala, India, in 1952 by Alukkas J. Varghese. Alukkas Jewellery is the flagship company of the Joy Alukkas Group and is the second biggest jewellery retailer in UAE. They are also the only jewelers to be conferred the ISO 9001 and 14001 certification in the UAE. The group opened its first outlet in Abu Dhabi in 1987, and today the company has a total of 51 outlets throughout the region covering India and Middle East. With a customer base of over 10 million customers and a highly committed and satisfied team of nearly 2800 employees, Alukkas is synonymous with quality, variety and competitive pricing.
For further information contact:
Pearl Chandrawansa
General Manager
Rosy Blue FZE
Tel: +971 4 2998008
pearl.chandrawansa@rosyblue.com
© Press Release 2007
