07 June 2007
Rocco Barocco, one of the most successful Italian designers, has opened in Wafi's new extension to offer its customers the finest taste of Italian fashion wear and accessories for women. Rocco Barocco's clothing designs range from casual to elegant and elite eveningwear.

Rocco Barocco was born in 1944 in Naples, Italy.  He was raised in Ischia and started as a fashion designer there, when he obtained a job in one of the most fashionable boutiques in the island.  Rocco created beautiful sketches for women who spent their holiday in Ischia for which he received high praise.

His whirlwind career as a designer began in the sixties in Rome, where he attained a position in Monsieur Giles atelier.  Rocco Barocco opened his first store in Rome in 1968 and quickly achieved success and respect for his designs, due to his creative and glamorous designs.

Rocco Barocco provides fashion for influential people around the world.  Today, he is well respected and his designs are exported throughout the world.  Stores have opened in France, Japan, the United States and many more.

Rocco Barocco's clearly defined style is creative, glamourous and avant garde. He challenges the fashion of the day to take a step beyond the expected to create the extraordinary, that every woman deserves.

Roccobarocco's 2007 Collection, which is in store at the moment, is elegant, yet rebellious and dedicated to women of all ages. Colours are aquatic and airy, prints are gigantic and the fabrics are natural, stretched, washed and crumpled

"We are always keen to provide exceptional brands for our customers, and Roccobarocco is one of the successful Italian brands that offers memorable products," says Victoria Smith, MKM Marketing Director.  "We believe that offering our customers a mix between classic and stylish brands will always capture their attention. By giving them a wide variety of stores customers can select what they most desire and identifies Wafi as one of the top shopping destinations in Dubai."

-Ends-

About Wafi
Wafi City is part of the Wafi Group,
owned and operated by MKM LLC.
Wafi Mall offers world class shopping, as it accommodates 250 shops and is a leading venue for international brands with many exclusive labels. Wafi City is a premier destination that includes world class restaurants, cafés, an extensive health & leisure complex with the stunning Cleopatra's Spa.

Sally Meech,
Public Relations Manager,
Central Marketing,
Wafi.
P.O Box 6850,
Dubai.
Tel: 04 3244426
email: sally.meech@wafi.com

For more information on Wafi Group of Companies, please visit www.wafi.com

© Press Release 2007