- Launched a new program to handle Undercover Shopping and assist companies improve customer satisfaction -

Dubai and Beirut, August 15 2009 - As part of its continuous efforts to raise the bar of the communications industry and introduce innovative solutions across the region, Renno Communications Group (Renno CG), a leading communications consulting agency in the Middle East, announced today the launch of its Customer Retention Program (CRP). The new program is aimed at assisting small, medium and large companies improve their customer services, develop communications channels and measure customer retention.

Commenting on the launch of CRP, Samer M. Renno, Chief Executive Officer, Renno Communications Group, said: "Providing an optimal customer experience is not a luxury but a necessity. The current global financial downturn has uncovered significant flaws among the major sectors, from hospitality to retail and banking, when it comes to customer service, as many companies have become more focused on gaining new customers and neglected the retention of their existing ones."

Renno added, "Recent studies of customer experiences indicate that 43 percent of all customers who defect do so because of service issues, while three quarters of these defectors cite employee attitude as their core frustration. Most serious aspect of these studies showed that 83 percent of those who have a negative service experience tell at least one other person. With so much riding on employee-to-customer interactions, companies must find new ways to ensure that employees strive to over-serve customers at every opportunity."

According to Renno, to retain a customer there needs to be proper understanding of how they are being served. "Our 'Undercover Shopping Program' offers clients the benefit of measuring the abilities of their staff and quality of the customer service they are providing. This provides the clients with the information to analyze the gap in their sales force's performance in order to enable them to make the necessary changes required for the benefit of their customers."

Renno CG has over the past decade since its inception worked relentlessly to provide its clients with cutting edge communications solutions that are based on 360 degrees (Full Circle) tactics, which are designed to strengthen not only brand positioning but also ensure that the client's image is protected against any internal or external factors. 

Renno CG's Customer Retention Program has been implemented in all the Agency's network offices and has already received a positive response from its clients throughout all sectors in the region.

- Ends -

About Renno Communications Group
Renno Communications Group (Renno CG) is a specialized corporate communications consulting agency, with offices in Dubai, Cairo, Amman and Beirut, as well as field coordinators in markets such as Bahrain, Qatar, KSA, Kuwait, Iraq, Syria and Turkey.

Renno CG is committed to delivering outstanding value and support to its clients by increasing their brand exposure throughout the Middle East.

As a boutique Agency, Renno CG offers 110% commitment to client servicing; great attention to fine details, as well as commitment towards advancing the communications discipline in the Arab World.

For more information, please contact:
Samer Renno or Pascale Haddad 
Renno Communications Group
Tel: 971 4 427 8687 / 961 1 748116
Email: samer@rennocg.com  or pascale@rennocg.com  

© Press Release 2009