UAE: Reebok and Talise Fitness, Jumeirah Hotels & Resorts' luxury health clubs, have forged a new alliance that will see Reebok become the official outfitter for the state-of-the-art lifestyle and wellbeing provider.
As a true pioneer in the training and fitness arena, Reebok is bringing the world's fitness community together by empowering people to be fit for life. The brand is building up important partnerships such as CrossFit, Spartan Race and most recently an alliance with LES MILLS™, the largest provider of group fitness programmes in the world.
"The alliance with Talise Fitness is a continuation of Reebok's commitment to bring the latest and most sophisticated apparel and footwear to people seeking a healthy and active lifestyle," commented Mark Greiner, General Manager for Reebok in the Middle East. "Following the recent success of the LES MILLS™ fitness education sessions and Master Classes held at Talise Fitness, as well as our already successful global alliance with LES MILLS ™, it was evident that the three brands share a common vision of inspiring people to enjoy fitness experiences together. Reebok's innovative collections will now be worn by the expert trainers and lifestyle coaches at Talise Fitness," added Grenier.
To celebrate the new alliance Reebok, Talise Fitness and MEFITPRO, the agent for LES MILLS™ in the Middle East region, hosted an exclusive media event at Talise Fitness, Jumeirah Beach Hotel. Attendees were given a short overview of each of the brands, before being invited to participate in a series of LES MILLS™ fitness classes. The 20-minute classes included RPM, Body Pump and Body Balance.
"Talise Fitness continues to set new standards in innovative wellness solutions and we are proud to collaborate with the leaders from the industry. We are very excited to partner with Reebok as both companies share the same vision. Talise Fitness and Reebok are committed to assist people in adopting a more physically active lifestyle and improving their social wellbeing. This is only the beginning of a long-term relationship with Reebok and we are enthusiastic about our future joint fitness activities," said Cedric Betis, Group Director of Wellness for Talise Fitness.
Celebrating its rich heritage in fitness and strengthening its studio category with a younger more contemporary feel, Reebok has collaborated with LES MILLS™ to develop workout apparel that is modern, innovative and fierce, as well as, developing invigorating product ranges for dance, aerobics, yoga and cycling.
"At Talise Fitness we place a great amount of attention towards our Group Exercise activities and the LES MILLS™ classes are clearly our most popular ones," continued Betis. "We are delighted to have our expert trainers and lifestyle consultants wearing the innovative Reebok outfits. They've never looked so good!"
For more information on Reebok products visit www.reebok.com.
Rebecca Liedtke
Ovation PR
+971 (0) 50 9027601
Rebecca@ovation-pr.com
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
reesha.re/plus; http://facebook.com/reebokMENA; http://twitter.com/reebok; http://youtube.com/reebok; and http://news.reebok.com/
About Les Mills International
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in more than 15,000 licensed clubs around the world. For more information visit www.lesmills.com; www.facebook.com/lesmills or https://twitter.com/LesMills
About Jumeirah Group
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For photos of Jumeirah Hotels & Resorts, please visit our extensive online photo library: http://media.jumeirah.com
© Press Release 2014
