RBS brings another market first to the UAE as the road to the Abu Dhabi Formula One Grand Prix begins.
14th December 2008, Dubai: The Royal Bank of Scotland (RBS), sponsors of the AT&T Williams Formula One team, today delivered another market first in the UAE unveiling the Limited Edition RBS Williams Platinum Credit Card. The RBS Williams Platinum Credit Card is just one of a number of initiatives the bank has planned for 2009, leading up to one of the most anticipated sports events in the region, the Abu Dhabi Formula One Grand Prix next November.
RBS is renowned for bringing premium products to market to match unique target segments - the RBS Williams Credit Card is designed to deliver platinum style features and benefits for the growing UAE mass affluent population, and motor racing enthusiasts.
Mr Burhan Khan, Country Head Retail Banking, RBS UAE, said: "RBS's sponsorship of the AT&T Williams team is an exceptional opportunity for us to bring extremely targeted products and services to our cardholders. The region's mass affluent population continues to grow and we're delivering on their demand for superior products and services. Formula One has millions of fans worldwide, with many residing in the UAE. There is no doubt this interest will continue to grow next year with the excitement of the Abu Dhabi Grand Prix and RBS is at the cutting edge of providing exceptional products and services to this audience".
Cardholders will automatically be entered into a draw for 'A Race to Remember' where there will be winners of tickets and travel for each of the 17 Formula One Grand Prixs throughout the 2009 circuit. Top spenders will win tickets to the Abu Dhabi Grand Prix, with the top two spenders of the year winning a unique behind the scenes platinum experience including VVIP passes and a chance to see the team in action in the garage and in the paddock.
Khan added: "The card has truly unique features and benefits for Formula One and motoring enthusiasts, but it also provides many additional platinum style benefits to a wider audience. Cardholders can also enjoy an extensive suite of platinum-style benefits such as wellness rewards, travel, sports and leisure benefits."
RBS is committed to bringing innovative products to the UAE to satisfy the growing sophisticated needs of cardholders. The new RBS Williams Platinum Credit Card joins the Al Ameera Card, the first credit card designed exclusively for women and the NRI Card specifically customised for the needs of Non Resident Indians.
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The Royal Bank of Scotland Group
The RBS Group is a leading financial services company providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and wealth management services. RBS Group operates in over 50 countries across Europe, the Americas, Asia and the Middle East serving more than 40 million customers and employing more than 170,000 people. The Group's brands include RBS, NatWest, Ulster Bank, Coutts, Citizens and many other "household name" financial services companies. RBS led a consortium which acquired ABN AMRO in October 2007.
Press Enquiries:
Theo Hildebrand
d'pr
+971 (0) 50 283 3919 (mob)
theo@d-pr.ae
Nicole Hayde
RBS
+97 1 (0) 4 409 8525
+97 1 (0) 50 574 4854 (mob)
nicole.hayde@ae.abnamro.com
© Press Release 2008
