Dubai is world-renowned for its reputation as a one-stop-shop jewellery destination. However, with rising awareness amongst consumers, the need for certificate of authenticity is now more than ever before.
Recognizing this need, KNR Kreatiions has created a leading gemstone brand - Rashi to introduce certified gemstones for consumers in the UAE. RASHI has partnered with Dubai Central Laboratory Department (DCL) of Dubai Municipality - to test gemstones by expert gemologists for certificate of authenticity and sealed temper proof card. DCL gemological laboratory is CIBJO registered laboratory (officially a member with the World Jewellery Confederation since 2002) and well equipped with the latest and world most advanced gem testing instruments.
Dubai Central Laboratory is a unique entity not only in the region but in the whole world for its diverse products testing facilities and services backed by its accredited tests from Dubai Accreditation Department. As such they have very ambitious vision "A world Class Product Confidence Vendor"; supported by its mission : "Provide product conformity, assessment, and perform tests, studies, standards development and measurement control, relying on their expertise and accredited laboratories; aiming at contributing to consumer protection and achieving customer satisfaction"
According to Engr. Hawa Abdulla Bastaki, Director of Dubai Central Laboratory Department:
"DCL is fully supportive of government partnership with private sectors. We have implemented several such partnerships through Service Level Agreements and Memorandum of Understanding, and through market control in certain sectors, and services to individual customers. Consumer services are our top priorities and concerns, in line with our vision.
"The customer satisfaction that results from such partnerships motivates us further to provide services at the highest level in the Emirate and at par with the best in the world."
She further expressed that DCL supports and serve both public and private sectors in various fields and in different countries around the world including legislative and regulatory bodies, as well as average consumers. And we are proud to be a reference lab for many of them.
Rashi certified gemstones are tested and sealed at Dubai Central Laboratory. Customers can buy the product with confidence, and get value for money. Clients will be provided with a professional full color certified report, featuring photograph/s of their gemstones, stating the type and variety of the gem materials with a comprehensive list of test results, including all the physical characteristics and enhancement of the gem.
RASHI---wear your confidence
Punam Narayan owner of Brand says---we want to build strong relations with people of UAE, with customers ,set standards of excellence, both personally and professionally, which exemplify our dedication to our goals, ensure quality and be pioneer in distribution all over the gulf.
© Press Release 2014
