Dubai, 24 July 2011: Rasasi Perfumes, one of the leading names in the regional perfumery landscape, brings fragrance and elegance together in a surprising new way with the launch of its latest perfume, Roohy Tehebak - My soul loves you. The sophisticated fragrance, available in a beautifully designed 90 ml bottle that symbolises the love of a woman for her traditions, promises to evoke a mystifying essence that will capture true poise.

Rasasi's latest addictive fragrance exudes a combination of mandarin, orange, lily and gardenia in the top notes whilst the heart notes combine the essence of peach, pepper, labdanum and frankincense. Patchouli, sandalwood, smoky notes and amber, leave a mysterious finishing touch to the fragrance making it a perfect fragrance to use throughout the day.

 "At Rasasi, our goal is to create fragrances that are timeless and unique. Our wide range of fragrances reinforces Rasasi's commitment to innovation and is in line with our deep understanding of the diverse group of consumers in the region", says Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes.

Speaking about the new fragrance, Mr. Kalsekar adds: "Roohy Tehebak, which refers to an Arabic expression of love, is a modern interpretation of the traditional woman. This fragrance is suited to a mature and modern woman with an utterly innate sense of chic and is a tribute to those women who take pride in their traditions and embrace modernity in equal measure."

Roohy Tehebak is available at leading Rasasi outlets across the GCC. The perfume is part of House of Rasasi's rich portfolio of fragrances catering to a wide range of tastes and preferences.

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About Rasasi Perfumes Industry LLC
Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 90 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 50 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Facebook: www.facebook.com/Rasasi Perfumes L.L.C, Dubai.

For more information contact:
Sana Lababidi,
Media Relations Manager
Raee PR
Tel: 04 3415558
Fax: 04 3415559
Sana@raeepr.com

Ritesh Mohan
Rasasi Perfumes Industries LLC
Tel: +9714 8816655 ext 240
Mob: +97150 2476483
Email- ritesh@rasasiperfumes.ae

Sharon Fernz
Rasasi Perfumes Industries LLC
Tel: +9714 8816655, Ext 191
Mob: +97150 1059738
Email: rasasimedia@rasasiperfumes.ae

© Press Release 2011