Delegation from Ras Al Khaimah Tourism Development Authority meets the Health Education and Communications Department

(Ras Al Khaimah, UAE - 27 June 2013)

A delegation from Ras Al Khaimah Tourism Development Authority (TDA) has visited the Health Education and Communications Department in the Ras Al Khaimah Medical District to discuss opportunities for collaboration and the role of the tourism and hospitality sector in promoting health and wellness.

Ras Al Khaimah TDA has collaborated with the Health Education Department, RAK Medical District, for the past two years to arrange a popular activity day for children to learn about health eating and cooking for diabetes from the Emirate's top hotel chefs as part of the annual Al Basma Camp for Diabetic Children.  During the delegation meeting, plans were put in place to build on the success of Al Basma Camp in 2014 and to collaborate further around international events such as World No Smoking day and World Health Day.   The delegation also discussed medical education and training sessions for employees in Ras Al Khaimah's hospitality sector and blood donation campaigns in hotels for employees, guests as well as Ras Al Khaimah residents. 

Attending the delegation from Ras Al Khaimah Tourism Development Authority was Mohamed Loojab, Manager, Administrative Licenses and Permits and Nermin Abushnaf, Director of Public Relations & Marketing.   They were joined by Ms. Mohra Mohammed Bin Seray, Head of Health Education & Communications Department and Ms. Noha Ibrahim Al Jak, Public Health Specialist at the Health Education & Communications Department - RAK Medical District. 

Mr. Loojab of Ras Al Khaimah TDA commented: "As part of our mandate Ras Al Khaimah Tourism Development Authority supports the Emirate's hotels in various Corporate Social Responsibilities (CSR) activities to promote health and wellness throughout the year.   We are privileged in Ras Al Khiamah that our hotel General Managers understand how their hotels can make a difference within their local communities and are keen to work together on CSR activities for the greater good.  This delegation has generated many good ideas and plans for future health campaigns in Ras Al Khaimah."

Ms. Mohra Mohammed Bin Seray, Head of Health Education & Communications Department, RAK Medical District, added: "This delegation recognised the power that the hotel and hospitality industry has to encourage greater health awareness across Ras Al Khaimah.  We are looking forward to collaborating more closely with the Emirate's tourism sector as a result of this delegation."

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About Ras Al Khaimah Tourism Development Authority
The Ras Al Khaimah Tourism Development Authority (Ras Al Khaimah TDA) was established in May 2011 as a Government of Ras Al Khaimah entity to both develop and promote the emirate's tourism infrastructure and potential both domestically and abroad.

Ras Al Khaimah TDA is responsible for establishing the emirate of Ras Al Khaimah as an affordable luxury destination for leisure and adventure. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the emirate's hospitality industry. It conducts research and analysis of future tourism projects and current trends, create and implement the branding, marketing and promotion of Ras Al Khaimah's tourism products and services and develop, implement and support strategies designed to encourage tourism investment into the Emirate.  

Clear strategic goals and targets have been set by Ras Al Khaimah TDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013 compared to 600,000 visitors in 2010, and increasing the emirate's total hotel and resort room inventory to 10,000 keys by 2016 compared to 3,000 rooms in 2012. These targets will be achieved through a myriad of activities including the representation of Ras Al Khaimah tourism industry at overseas travel shows, conferences and exhibitions together with education of travel professionals regarding Ras Al Khaimah's tourism products and unique attractions through workshops, road-shows, familiarization and training programmes; media and consumer campaigns and promotions; the coordination and implementation of joint initiatives with key travel industry players; the hosting of leading sporting, cultural and trade exhibitions and events; and the development of the emirate's tourism infrastructure and attractions through the implementation of strategies and initiatives specifically designed to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah. 

Located just 45 minutes from Dubai International Airport, Ras Al Khaimah offers a variety of entertainment and relaxation facilities including exclusive Hotels & Resorts, international cuisines and world-class spas, all at great value for money. With a wide range of adventure and sports activities covering desert camps, golf courses, watersports and micro light aviation, the emirate of Ras Al Khaimah offers the ultimate outdoor experience.

Learn more about Ras Al Khaimah and its activities and visit u
www.rasalkahimahtourism.com
www.facebook.com/visitrasalkhaimah
www.youtube.com/visitrasalkhaimah
https://twitter.com/raktourism

Contact:
Ras Al Khaimah TDA public relations team on: rasalkhaimahtourism@fourcommunications.com
Jo Robertson (English language)
joanna.robertson@fourcommunications.com
+971 (0) 55 980 66 97
Ghali Houri (Arabic language)
Ghali.houri@fourcommunications.com
+971 (0) 55 980 6698

For further information on the Ras Al Khaimah Tourism Development Authority contact:
Ms. Nermin Abushnaf - Director of PR & Marketing
Ras Al Khaimah Tourism Development Authority Government of Ras Al Khaimah
RAK Chamber of Commerce and Industry 5th floor - P.O.Box 29798
Ras Al Khaimah, UAE
Tel: +971 (0)7 233 8998
Email: nermin@rasalkhaimahtourism.com Website: www.rasalkhaimahtourism.com 

© Press Release 2013