Following a creative pitch process, RAPP has won the strategic and creative leadership for the disruptive health care brand’s marketing campaigns going forward. Spanning a full omni channel media plan, including social media, radio, web, digital media, print and activation, RAPP’s new campaign, ‘Handy, Right?’ launched two weeks ago on radio and social channels and has already captured interest in market.
“This win was a highlight of the year for us” stated Managing Director, Mimi Nicklin “as we relaunch in the market here our vision of creating brand communication, that puts data driven insight and creativity at its heart, is truly coming to life in this work. Every execution makes you either laugh out loud or nod your head in powerful agreement. It’s truly a campaign driven by patient’s healthcare reality in Dubai today.”
Fuelled by a unique, deep understanding of people, technology and data the agency has recently hired a new Head of CRM, a Sales & Analytics Performance Manager and have extended their client service team to drive the creative growth they are experiencing in Dubai.
“The work RAPP presented wowed us from the minute we saw it. We didn’t know quite what we were missing until the team managed to close the strategic communication gap for us, and the work is already creating a renewed sense of comfort for our sales targets ahead. We are thrilled to have a global partner here on the ground with us leading our marketing journey” stated Chief Marketing Officer, Amy Pickles, www.myhealthathand.com .
Issued by Landmark PR & Event Management
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