21 May 2009
Cairo, Egypt - Reichle & De-Massari (R&M), the Swiss structured cabling specialist, will conduct a three day Qualified Partner Program (QPP) training event in Cairo, May 24th-26th 2009 for its African channel partners.  The event, to be held at one of the largest hotels in Cairo also marks the first time R&M MEA's new technical director Mr. Andrew Sedman conducts training for the African channel partners.

Mr. Sedman was appointed to his post as MEA technical director and brings more than 25 years of experience in the telecommunications cabling sector with an extensive background in supervision, project management and consultancy in the field of structured cabling.

He runs R&M's QPP program for the region and advises on best practices for installation and design. Mr. Sedman is also in charge of maintaining superior technical support standards for sales activities across the region and advises on new product development within R&M globally.

 "We're certainly excited to have Andrew impart his vast knowledge and experience in the area of structured cabling to our African channel partners," said Alfred Tharwat, business development manager, Africa.

"Over the past years our on the ground African partners have made great in-roads in their respective markets on behalf of R&M and they continue to uphold R&M's commitment to quality assurance as part of the Qualified Partner Program," added Mr. Tharwat.

R&M's QPP program is a global network of highly competent R&M partners providing on site advice and superior pre and post implementation support. Ensuring each customer has the optimal solution is an integral part of the R&M customer experience.  In addition to invaluable advice and support, through the QPP, customers have access to a unique warranty program.

The QPP training sessions, held annually in Cairo since 2004 for the African channel partners, underscores R&M's commitment to ensuring total customer satisfaction, quality assurance, and dedication to its channel partners.  R&M continuously invests in its partners by empowering them with technical expertise from highly experienced specialists sharing latest product knowledge and best practices on R&M products.  R&M also actively supports its partners, customers and users throughout a network's lifecycle; training is a cornerstone of its quality philosophy. 

-Ends-

About Facts & Figures
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communication networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in 30 countries. It generates 78 percent of its sales abroad. Sales in 2008 totaled USD 223 million; EBIT was 7 percent. The company invests more than USD 9 million in research and development every year. R&M is one of the 500 largest companies in Switzerland and currently has more than 670 employees. The company is wholly owned by the Swiss Reichle family and is now being run by the second generation as an independent family-owned company. For more information please visit: www.rdm.com

For more information, please contact:
Reichle & De-Massari MEA (R&M)
Alfred Tharwat, RCDD
Business Development Manager,
Africa, 15 Saqalia St., off Makram Ebeid St.
Nasr City, 11765 Cairo, Egypt
Tel: +20 12 1406072
E-Mail: egy@rdm.com  
Website: www.rdm.com

© Press Release 2009