Applying for Bank products now available through an easy, online-only process
As a constant innovator in the market, RAKBANK has announced the launch of RAKBANK Direct, a new and contemporary method to banking in the UAE. RAKBANK Direct (www.rakbankdirect.ae) is a new website through which Bank customers can apply for products, including insurance policies, in a simple, online-only process.
"RAKBANK is constantly looking for banking solutions that provide our customers with the utmost convenience and service quality," said Graham Honeybill, RAKBANK General Manager. "RAKBANK Direct is the Bank's latest offering for its busy customers who prefer to review, select, and apply for banking products from the comfort of sitting behind their computers," added Honeybill.
RAKBANK Direct is the first platform of its kind in the UAE to give Bank customers the option of applying for customized insurance products online, including Motor Insurance, RAKcare, Family Shield Plus, and Travel insurance, all of which are provided by Oman Insurance Company. With a few clicks, customers can get a personalized quotation, upload requested documents, make a payment via their credit card or RAKBANK account, and log off from the site with a brand new insurance product!
In addition, all visitors to www.rakbankdirect.ae can apply for other products including a suite of RAKBANK credit cards, deposit accounts, and Wealth Management solutions.
"Following the Bank's success with its social media presence on Twitter (@rakbanklive and @rakbankhelp), RAKBANK has identified a trend in the marketplace towards timely and effective banking services and solutions," said Ian Hodges, RAKBANK Head of Personal Banking. "As the number one Bank in the UAE in customer service, RAKBANK brings its customers yet another online solution via www.rakbankdirect.ae to complement the Bank's branch network and to cater to a growing segment of customers that prefer taking care of banking and insurance requirements online and with minimal paperwork," added Hodges.
The host of benefits available on www.rakbankdirect.ae include interactive and comprehensive tools and videos to inform customers of features and benefits when selecting a product that works for them. Additionally, customers can enjoy the added advantage of scheduling a call back with a customer service representative at their convenience, or simply addressing their queries on the spot through a Live Chat window. If at any point in the process the customer wishes to visit a RAKBANK physical location, be it a branch or an ATM, RAKBANK Direct provides a branch and ATM Locator on its website directly linked to Google Maps.
RAKBANK Direct complements the Bank's Online Banking solutions, launched to its customers in 2008, and the Bank's corporate website, www.rakbank.ae.
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About RAKBANK
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail bank in the UAE, serving over 400,000 customers. Founded in 1976, the Bank is one of the country's oldest local financial institutions and today one of its fastest growing, most dynamic banks and a major player in the personal banking and small business sectors in the UAE.
The Bank offers a wide range of personal banking services through its 29 branches and telephone and online banking channels. It is a leading provider of credit cards and a prominent player in mortgage finance and small to medium enterprise finance.
Customer service excellence is a cornerstone of the Bank's success, with the bank having been voted in 2010 for five years running as #1 Bank in Customer Service in the UAE Annual Bank Benchmarking Study. For more information, you can visit www.rakbank.ae or contact the Call Centre at +9714 213 0000. You can also follow the Bank on Twitter @RAKBANKlive and @RAKBANKhelp.
Media Contacts:
Lamis D
Dir Tel: 971 4 2915055
email: lamis.daoud@rakbank.ae
© Press Release 2011
