Much has already been reported about the new Audi R8. As the first mid-engine sports car in Audi's production car line up, the Audi R8 is the first of its kind from the German premium can manufacturer, but follows, however, a long history of racing successes featuring today's legendary wins at the Pikes Peak hill climb races, the German Touring Car series (DTM) and the 24 hours of Le Mans among many others. As Audi celebrated the arrival of probably its most important brand ambassador, Audi Middle East invited just under 1,000 customers and VIPs from across the region to join them in an evening that relived some of the most important heartbeats in their long racing history. With each heartbeat in time Audi retold the story of times gone by and technologies that became essential in modern-day driving and are now featured in its latest creation, the Audi R8.
The Audi R8 is more than 70% hand-built at Audi's Neckarsulm factory and features an aluminum body frame, the quattro permanent four-wheel drive, the Audi magnetic ride damping system, an FSI direct injection mid-engine visible through a glass compartment, the optional R tronic shift-by-wire gearbox as well as LED headlights and daytime running lights. Despite its thoroughbred sport car character and design Audi aimed for the R8 to be a sports car that can be enjoyed every day.
-Ends-
About Audi
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 905,100 Audi vehicles to customers in 2006.
As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China.
The current model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8 and the Q7.
For more information:
Audi Middle East Communication
Karin Haferkorn
Tel. +971 42045 888
Fax: +971 4 2045 891
Email: karin.haferkorn@audi.avme.ae
Perspective Public Relations
Nick Wheywell
Tel: +971 4 364 2414
Mob: +971 50 655 8682
Fax: +971 4 369 7635
Email: nick@perspectivepr-me.com
© Press Release 2007
