15 March 2012 Doha, Qatar:
Qatar Foundation for Education, Science and Community Development has launched new social media channels focused on its partnership with FC Barcelona to engage directly with followers and fans. The official channels in Facebook and Twitter aim to raise awareness about the two organizations and bring their fans the shared values and the joint programs that underpin their partnership.
The initial campaigns invite visitors to participate in contests and special promotions offered exclusively to fans of the partnership, where entrants can win tickets to an FCB game at Camp Nou, or select merchandise.
The partnership's Facebook page, available in Catalan, Spanish, Arabic and English, provides detailed information on QF and FCB's latest news, activities, match results and contests. The page also features photo albums on the partnership's participation in international tournaments and events, with insight on upcoming matches and exclusive pictures.
The Facebook page is a destination where fans can post photos, videos and exchange comments about their experiences with the organizations. Students from Virginia Commonwealth University in Qatar recently attended FCB's match against Sporting Gijon and posted pictures on the QF-FCB partnership page. Fatima Al-Kharaz, a student at VCU Qatar, said, "The enormous power of sports has brought different cultures to collaborate together. As QF students, we felt the amazing energy of the collaboration between Qatar and Barcelona all around Spain." Ahood Al-Taweel, another VCU Qatar student, added, "Watching the game and seeing Qatar Foundation's logo all around the stadium and Barcelona made us feel proud of Qatar and its achievements."
The Twitter channel provides more frequent coverage and communication with fans; pushing tweets with pictures on the team's latest news releases and its participation in major tournaments.
Since the creation of the accounts earlier this month, the number of followers around the world has been growing steadily on a daily basis across all channels.
The goal of the social media efforts launched earlier this month is to increase awareness of QF and its partnership with FCB and to provide concrete benefits to fans of the partnership. Both QF and FCB share the same objective to unlock human potential in the community through various projects and programs, with a particular emphasis on the youth. The partnership is an opportunity for two organizations who share the same values to work together and develop joint programs aimed at helping to improve lives, through the power of sport and football in particular.
The partnership is the result of a sponsorship agreement reached between Qatar Sports Investment and FCB signed at the end of 2010, bringing increased focus on sports and youth development to Qatar.
Together, the organizations have plans to create joint programs that promote education and sport, encourage a healthy lifestyle, and bring communities together.
QF invites fans of the partnership to follow news and events on its official social media channels:
www.twitter.com/QF_FCB_ar (Arabic)
www.twitter.com/QF_FCB_en (English)
www.twitter.com/QF_FCB_ cat (Catalan)
www.twitter.com/QF_FCB_es (Spanish)
-Ends-
Qatar Foundation - Unlocking Human Potential
Qatar Foundation for Education, Science, and Community Development is a private, non-profit organization that is supporting Qatar on its journey from carbon economy to knowledge economy by unlocking human potential for the benefit of not only Qatar, but the world. Founded in 1995 by His
Highness Sheikh Hamad Bin Khalifa Al Thani, Amir of Qatar, QF is chaired by Her Highness Sheikha Moza bint Nasser.
QF carries out its mission through three strategic pillars: education, science and research, and community development. QF's education pillar brings world-class universities to Qatar to help create an education sector in which young people can develop the attitudes and skills required for a knowledge economy. Meanwhile, its science and research pillar builds Qatar's innovation and technology capacity by developing and commercializing solutions through key sciences. Finally, its community development pillar helps foster a progressive society while also enhancing cultural life, protecting Qatar's heritage and addressing immediate social needs in the community.
For a complete list of QF's initiatives and projects, visit http://www.qf.org.qa
For further information about this release please contact:
Kimberly Mathern
Brown Lloyd James
Tel: +974 6645 5177
Email: kimberlym@brownlloydjames.com
For more information about Qatar Foundation please contact:
Tariq Al Sada
Press Office Unit Head
Qatar Foundation
Tel: +974 4454 0991
Email: talsada@qf.org.qa
Anwar El-Shamy
Press Office Coordinator
Qatar Foundation
Tel: +974 5590 4407
Email: aelshamy@qf.org.qa
© Press Release 2012
