Official launch date: 25 october 2013
Dubai, UAE 10th October 2013
This Autumn, the iconic global brand Purobeach brings the ultimate lifestyle concept to the United Arab Emirates with the hotly anticipated opening of Purobeach Urban Oasis at Conrad Dubai. Only 15 minutes drive from Dubai International Airport, Purobeach Urban Oasis will offer an exclusive elevated metropolitan-style pool deck open from 11am to 2am daily. This luxurious space will be completely unique to the region, providing the perfect place to escape the city's hustle and bustle.
A HIDDEN OASIS
Located on the sixth floor of the newly opened Conrad Dubai luxury hotel, Purobeach Urban Oasis is set to be the city's best-kept secret. Enjoy comfortable poolside sun loungers, private cabanas and day beds complete with personalized service, whilst relaxing to the sounds of Purobeach's famed DJs amidst the setting of tropical palm trees.
Purobeach Urban Oasis is the perfect hang out and meeting place where guests and local residents alike can enjoy a wide range of premium beverages and expertly crafted cocktails with breathtaking views of the pool, lush garden surroundings and the Arabian Gulf.
THE ULTIMATE LOUNGE EXPERIENCE
Jet setters are invited to fly in and soak up the sun in style before cooling off in the impressive 5,550m2 pool while listening to chilled lounge beats of the Purobeach resident DJs. During the day, choose from a selection of fresh smoothies and cocktails and an à la carte menu offering sharing platters, fresh salads, grilled meat and fish dishes inspired by the Mediterranean lifestyle. As the sun sets the tempo picks up and resident DJ Sasha will take guests into the night with deep house tunes creating the ultimate urban hang out and night party. The music calendar will also welcome guest DJs every weekend bringing soulful house to keep the party alive.
The first of its kind in the Middle East, Purobeach Urban Oasis joins the global Purobeach portfolio, which currently boasts six iconic beach clubs across Spain, Italy, Romania, Portugal and Montenegro.
Purobeach Urban Oasis is open from Sunday to Saturday 8.00am to 2.00am. For reservations please call 04 444 7111.
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About Purobeach
Purobeach is part of Puro Group, with beach club locations in Palma de Mallorca, Marbella, Vilamoura, Black Sea, Porto Montenegro and Toscana. Hotel properties in Palma de Mallorca and Puro Suites in Toscana add the expanding lifestyle oasis concept. Purobeach offers the ultimate relaxed hangout with personalized services, poolside lounging on comfortable sun beds, restaurant terraces and bar areas
International cuisine, cocktails and fresh smoothies allow guests to complete the Purobeach experience and DJs take guests from sunrise to sunset.
About Conrad Hotels and Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business and pleasure seamlessly interact - people who know that the greatest luxury is the luxury of being yourself. A global brand consisting of 22 properties across 5 continents, Conrad Hotels & Resorts offer guests personalized experiences with sophisticated, locally inspired surroundings and connections to people and places around the corner or halfway around the world. Intuitive service is delivered with the Conrad Concierge App that puts Conrad's services and amenities at the guest's fingertips, whether ordering room service or a wakeup call to customizing the room's pillow options or arranging reservations at our locally inspired cuisine and spa offerings. Conrad is a global luxury brand of Hilton Worldwide with plans to add 12 more properties to the brand's portfolio. Connect with Conrad by booking at www.conradhotels.com or learn more about the brand by visiting news.conradhotels.com.
For further press information please contact:
Layla Aldabbagh
PR Manager, Conrad Dubai
+971 4 444 7130
Oscar Royo
PR Manager, Puro Group
+34 663288247
© Press Release 2013
