Pure Gold Jewellers expands into Saudi Arabia and

Dubai, UAE; December 04, 2012: Award winning jewellery retailer Pure Gold Jewellers now operates in eight countries after making its much anticipated entry into Saudi Arabia and Sri Lanka. In Saudi Arabia, the company is opening a total of six stores in Jeddah, Dammam and Riyadh. And in Sri Lanka, five outlets have been signed on in Colombo and Kandy, which will all be operational within the next few months. Sri Lanka is the first step towards the company's long term plan to establish a strong presence in tourist destinations such as Maldives, Seychelles and Mauritius, to start with.

Speaking about the company's expanding geographical footprint, Karim Merchant, CEO and MD of Pure Gold Jewellers, said: "We are excited to start operations in Saudi Arabia and Sri Lanka. Saudi Arabia, being the largest jewellery market in the region, will be a key market for us in the Middle East. We are commencing operations in Saudi Arabia with six stores at the moment and we plan to increase it to over 10 stores within a year's time and then take it to 50 stores within the next three to four years."

The size of the jewellery market in Saudi Arabia is estimated to be around SR3 billion in sales and can be attributed to higher purchasing power, better standard of living, large population and busy periods like Ramadan, Hajj and summer holidays that benefit retailers.

Speaking about the Sri Lanka market, Merchant said: "Sri Lanka is renowned for its rare and precious stones often sought by Royalty. It is a fascinating country with strong potential for the jewellery industry especially on the back of a thriving tourism sector. We are starting in Sri Lanka with five stores which will all be fully operational over the next three months and eventually we plan to open ten stores in accordance with our Chairman's vision to be present in key tourist destinations in Asia."

The entry into new markets has cemented Pure Gold Jewellers' reputation as a leading jewellery retailer with a strong international presence.

For further information please contact: Lisa George/ Sharon Fernandes, Iris PR, Dubai. Mobile: 055 107 8561/ 050 191 6232. Tel: 04 709 4100. E-mail: lisa@irispr.net/ sharon@irispr.net

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer known for excellent customer service. It is now one of the fastest growing jewellery brands in the region with over 100 stores in eight countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for four years - 2007-2008, 2008-2009, 2009-2010 and 2011-2012 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the years 2009 and 2010.

Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for four consecutive years since 2009.

For further information please visit www.pugold.com