P&G's Pampers-UNICEF Collaboration to Support Maternal and Neonatal Tetatus Vaccinations in Yemen Reaches Two Million Mothers; Campaign Cited as Example of Corporate-NGO Best Practice in the MENA Region

Dubai, UAE, 29 October 2013: Procter & Gamble has won the best Corporate-NGO Collaboration award at the Arabia CSR Awards. P&G was recognized for its 1 Pampers Pack = 1 Life Saving Vaccine partnership with UNICEF which aimed at eliminating maternal and neonatal tetanus (MNT) in developing countries. P&G worked with UNICEF to both raise funds and awareness for a vaccination campaign in Yemen, where MNT is still prevalent.

In total over five million vaccines were donated by P&G to UNICEF campaign for use in Yemen. These vaccines were distributed and used by UNICEF and the Yemeni Government to vaccinate up to two million mothers of child-bearing age over a period of several weeks in 2011. The fundraising and awareness campaign ran in stores, malls and other public locations across Saudi Arabia and the Arabian Peninsula under the slogan 1 Pampers Pack = 1 Life Saving Vaccine.

The ceremony was held under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority; Chairman and CEO of Emirates Group; & Chairman, Dubai Airports, and supported by the United National Global Compact.

"P&G's commitment to social responsibility goes back to the founding of the company itself and over the past five years our brands and people have helped improve the lives of over 400 million children," said Al Rajwani, VP and General Manager for Procter & Gamble in the Arabian Peninsula and Pakistan.

"Yemen has one of the highest rates of under-five mortality in the world. We have a responsibility to invest in the region's communities and we're humbled by the dedication of all those involved in this remarkable initiative. We were able to reach up to two million mothers and their children in Yemen and help ensure that the country's immunization coverage rate for tetanus reached 81%. We're delighted to receive this award and we'll continue to supporting local communities in the Arabian Peninsula as part of our commitment to making every day better for millions of people in the region."

The partnership between P&G/Pampers and UNICEF is a global campaign which was initiated in 2007 and was based on the goal of eliminating maternal and neonatal tetanus (MNT) deaths to less than one in a thousand. The choice of MNT is due to the severity of the issue globally and also the lack of importance attached to the issue when compared to better known causes.

"We wish to congratulate P&G for this important achievement and for its leading role in the fight against this devastating disease," said Dr. Ibrahim El-Ziq, UNICEF Gulf Area Representative. "MNT has so far been eliminated from 31 countries in the developing world, but it continues to kill thousands of women and newborns every year. With your support, we can help protect them."

The Arabia CSR Awards aim to highlight CSR best practices and showcase the achievements of public and private companies in enhancing their sustainability performance to have a larger and more positive impact on society.

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About Procter & Gamble 
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

P&G entered the Arabian Peninsula (AP) in 1956 and has grown steadily to become one of the region's biggest investors, exporters and employers. With US$650 million worth of investments, exports exceeding the bar of US$500 million in recent years, a workforce of more than 1250 people - 46% of which are locally-groomed talents - in addition to a broad portfolio of more than 25 top brands that have become preferred household names for more than 55 million consumers in the AP, P&G has established itself as one of the region's most vibrant and successful international companies today.

Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

For further information please contact:
Bardees Hassan
LeoComm PR
D: +971 4 367 6162
M: +971 50 2109221
Email: bardees.hassan@leocommpr.com

© Press Release 2013