31 May 2011
Newly-opened 'Sun Studio' to target AED 25 million in revenue within first year of operations

Vladimir Kozhevnikov, Russian Commercial Counsellor, and Farida Kamber Al Awadhi, President, Association Of Professional Interior Designers (APID), UAE have inaugurated 'Sun Studio', the UAE's first production studio offering the use of the world's first 3D printer today (May 29th, 2011). The new studio is located along Sheikh Zayed road and will offer printing services from the first-of-its-kind 3D NEO UV-LED printer, which incorporates state-of the-art Russian nano technology. The new facility is targeted at interior decorators, architects, painters, and construction companies among others offering them comprehensive printing capabilities on any kind of material. Further, Sun Studio is looking to reach AED 25 million target during the first year of its operations and the company is confident to reach around AED 300,000 to AED 400,000 of revenue per month initially and increase to more than a million dirham thereafter.

According to Sun Studio, this new form of printing technology can print directly on almost any material including ceramic, glass, wood, canvas, textiles, mirrors, ceilings, mobile phones, laptops as well as water surfaces. The cost of the printer by itself is an exorbitant amount, which limits the usage to those who buy the printer. However with Sun Studio, the unique unlimited applications of this printer will be made available to all. In addition, printing services that were originally confined to large companies and enterprises can now be offered to a wider customer base and will open doors for those in search of printing solutions that are faster, more affordable and easier to use than other additive manufacturing technologies currently being offered in the market today.

The printer's unique embossed printing is a new form of additive manufacturing technology wherein a three-dimensional image is created by laying down successive layers of material via ultra violet printing technology, making it highly suitable for interior decoration, glass and construction. With organizations today more aware of the carbon footprint they leave in the environment and with most having strong Corporate Social Responsibility (CSR) programs, Sun Innovations aims to promote its printers by getting the message across that 'Today's wastage is tomorrow's shortage'. According to Sun Innovations, the NEO UV LED printer possess key eco-friendly features like easy mobility with its built-in wheels and also operates with very low power consumption, as pointed out by the first few businesses to have invested in the printer. Another major feature that sets this printer apart is its use of environmental friendly UV-curable inks, which does not emit harmful odors and elements like traditional solvent ink does.

"The opening of this new studio signals the entry of 3D printing technology into the Middle East region, which will greatly benefit companies, organizations and individuals. After extensive market research on possible Sun Studio locations in the Middle East, we finally chose Dubai to be the first city to launch the Sun Studio in the region, which has already made its mark as an established regional hub for tourism, real estate and business," said Vladislav Mirchev, Founder of Sun Innovations. "The applications presented by the NEO UV LED printer can be used in design visualization, prototyping/CAD, metal casting, architecture, education, geospatial, healthcare, retail and entertainment. Sun Studio is confident that we will receive strong response from our key target customers as we look towards reaching AED 25 million in revenues in our first year in Dubai."

PRO TECHnology, the master franchiser for Sun Studio, has initiated the launch of the first Sun Studio in Dubai and is currently looking into the potential of expanding into other Emirates and neighbouring countries in the MENA region, based on the interest shown by those who wish to invest into the project. With the offer of reasonably priced rates for its services combined with the presence of local support and key value-added services, the new Sun Studio is a manifestation of all the services that can be offered by this printer, which is further made attractive by its outstanding multi-layered effect application. Sun Studio aims to attract the likes of interior decorators, architects, painters and construction companies as they can highly benefit from utilizing the services offered without purchasing the printer itself. PRO TECHnology has also shared that the new studio is also being packaged as a prototype for investors who are interested in setting up similar ventures across the region, with the company offering them the franchise option and all the techniques to guarantee the success of the project.

"Our collaboration with Sun Innovations is a true evolution of our relationship in the highly competitive UAE market, where this printer is being offered and sold as a key tool for those in the field of interior decoration, construction, signage and other design related segments. This cutting-edge technology offered by Sun Innovations is the only printer doing 3D printing in the world and is perfect for numerous applications on different types of materials and in seven different colours. Currently there are 13 studios offering such printing services in Russia, one in France as well as another one in Turkey. As Sun's global partner and master franchiser, we have opened the first Sun Studio in Dubai. We are enthusiastic that the introduction of the NEO UV LED printing technology via this studio will allow us to reach out to a larger customer base and will be a boon for all those in search of effective & innovative printing solutions," concluded Jamal Maraqa, CEO & Managing Director, PRO TECHnology.

-Ends-

About Sun Studios
The Sun Studio network was established in 2008 by Sun Innovations, Russia's largest UV printers and inks manufacturer. The first studio originally rendered printing services for business. The company later entered into a strategic partnership with Tomsk, which not only allowed them to become specialists in the manufacture of UV printers and inks but also an expert in UV printing process and selling the service.

The company experienced rapid growth and development following after its move to introduce the Sun Studio franchise concept at the Buybrand 2009 exhibition.

The basic business of Sun Studio centres is the service of color printing on different surfaces mainly in the B2B sector. Printing of photo quality images directly on glass, plastic, wood, canvas or other materials earlier seemed impossible, however Sun Studio UV-LED printing service (inkjet printing with UV LED light curing nanoink) offers this key service at an affordable rate for everyone.

For more details visit: http://www.sun-nsk.ru/en/

About PRO TECHnology
PRO TECHnology delivers technologies, products and solutions that give the best IT solutions to both Corporate & Retail industries. The company has four distinct lines of business providing unique products and solutions to the respective industry segments such as: Storage, Archiving, Business and Mobility Solutions. Established in 1998, PRO TECHnology is headquartered in Dubai, United Arab Emirates and has branches in Jordan, Saudi Arabia & Libya. PRO TECHnology's portfolio of world-class brands includes Apple, HP, IBM, Dicota, Qualstar, Nexsan, Storageflex, Symantec/Veritas and Canto.

Presently PRO TECHnology works with 18 leading international brands in the Middle East and the Levant and the company's vision is to collaborate with more powerhouse brands to become a comprehensive, all encompassing solutions provider.

For more details visit: http://www.protech-me.com/

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com

© Press Release 2011