Specially-made beds, choice of pillows, and duvets add up to a restful night for guests in Middle East, North Africa


Cairo, Egypt, December 18, 2002: 
 Travellers can earn double points or miles through Priority Club® Rewards, the world’s first and largest hotel loyalty programme, from January 13 to March 31 2003.
 
Beginning with the second stay at any InterContinental, Crowne Plaza, Holiday Inn, Express by Holiday Inn, or Staybridge Suites by Holiday Inn hotel worldwide, members are eligible to earn double points or miles on all qualifying stays.
 
In addition, if staying for a second time at a Holiday Inn or Crowne Plaza property in the UK and Ireland, members can earn triple points until the end of March.
 
To participate, Priority Club Rewards members must register their membership number in advance of their stay on www.priorityclub.com/double or by calling (+31) 20 606 0234 and enter promotion code PCWT03.
 
Unifying the Six Continents Hotels global portfolio of more than 3,300 hotels in over 100 countries, Priority Club Rewards spans five of the most trusted hotel brands in every pricing tier from upscale to extended stay. Priority Club Rewards offers more member-preferred features than any other hotel loyalty programme. No blackout dates, points transfer, the fastest way to Elite status and other sought-after benefits came together to form one powerful programme that is simple, flexible and easy.
 
Membership of Priority Club Rewards is free. New members can enroll by visiting www.priorityclub.com, the front desk of any hotel in the Six Continents portfolio or call (+31) 20 606 0234.
 
Caption: Middle East travellers can earn double and triple bonus points with winter stays at Six Continents Hotels such as the Crowne Plaza Dubai.
 
-Ends-
 
Note to editors:
 
* In the USA Priority Club Rewards was voted the “Best Hotel Loyalty Programme Web Site (International)” by the readers of InsideFlyer magazine in the Fourteenth Annual Freddie Awards.  Priority Club Rewards was in the top three in seven of eight international categories. More than 161,000 frequent travellers determined the winners.  The Freddie Awards - named after Sir Freddie Laker in honour of his accomplishments in marketing travel have evolved into a popular method for frequent travellers to voice their opinions about frequent travel programmes.
 
Six Continents Hotels reservations worldwide can be made by phoning the following toll free numbers
in Bahrain (800 880), Egypt (0800-4433322), Jordan (800-22666), Kuwait (473 2100 ext 6233), Qatar
(0800 971234), Saudi Arabia (800 897 1465), and the UAE (800 4642).
 
Six Continents is a leading global hospitality group with over 3,300 hotels across nearly 100 countries and territories and over 2,000 restaurants and bars in the UK and Germany.
 
-               Six Continents Hotels is a leading global hotel group whose brands include InterContinental Hotels & Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Express by Holiday Inn and Staybridge Suites.  It owns, operates or franchises more than 3,300 hotels and over 515,000 guest rooms in nearly 100 countries and territories around the world. 
 
-               Six Continents Retail is the UK's leading managed pubs, bars and restaurant group with over 2,000 outlets including brands such as Vintage Inns, Harvester, Toby, Browns, All Bar One, It’s A Scream, O'Neill's, Edward’s, Ember Inns and Goose.
 
-                      Britvic Soft Drinks is one of the leading UK producers and distributors of branded soft drinks with brands such as Tango, Robinsons, Britvic and the UK franchise for Pepsi.
 
Tony Lewis / Christa vander Merwe
            Total Communications
             PO Box 53009              Dubai, UAE
            Tel: + (9714) 3369909   Fax:  + (9714) 3369905
            Email: tony@totalcompr.com / christa@totalcompr.com

© Press Release 2002