Poupee Couture raises 115% of their funding target from a crowd of investors in 10 days via the first global crowdinvesting platform eureeca.com

Dubai, 30 January 2014: Fashion Accessories brand Poupee Couture launched the first ever fashion focused crowdinvesting campaign making them one of the first fashion brand to use crowdinvesting to successfully raise expansion capital.

Eureeca provides early stage businesses with a game-changing alternative for raising finance for their business and more investment opportunities for both professional and new investors. SMEs now have the opportunity to gain funding through crowdinvesting where they can launch a funding campaign for 90days. In addition, Eureeca lowers the barrier to entry for investors by enabling them to become shareholders in businesses on the website.

Commenting on Poupee Couture's successful campaign, Founder Roula Ghalayiini said: "Raising the funds on eureeca.com was a lot more than the money. I wanted the world to know that we are growing businesses and can be a core part of a growing economy. Fashion and retail businesses are usually overlooked with traditional funding means so eureeca.com was a great way to obtain the capital needed to expand from people that believe in my product."

Middle Eastern designers are often overlooked in the fashion capitals of the world. However Poupee Couture has garnered attention in recent months with her handbags appearing on American TV series The Carrie Diaries, in the Huffington Post coverage of Paris Haute Couture Week as well as ranking #14 on Vogue's 100 Best Bags List.

"The power of the crowd really came through. We're delighted to see Poupee Couture reach her funding target and go into overfunding because this truly proves that crowdivnesting is for businesses that have great potential to expand and grow but need the investment to help spur them forward. Fashion and other sectors like food, retail etc. are large parts of growing economies and need to be given the chance to continue growing" said Sam Quawasmi, MD & Co-Founder of eureeca.com.

For more information, visit www.eureeca.com

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About Eureeca.com:
Eureeca is the first crowdinvesting platform offering a global solution, where businesses can source funding from the crowd in exchange for equity. Harnessing the power of the internet and social media, Eureeca's platform connects investors with small & medium enterprises (SMEs) online. The crowd comes together to collectively pool their funds, creating a game-changing alternative to traditional financing models.

Creating a new financing market for a new financial world, Eureeca is lowering the barrier to entry, enabling investors to contribute as little as US$100 to a business they believe in exchange for equity.

Launched in May 2013, Eureeca was founded by experienced entrepreneurs and investment professionals, Chris Thomas and Sam Quawasmi to address the challenges growing businesses face in raising finance; especially given the changing economic landscape. Eureeca addresses the gap for businesses seeking finance to expand and grow by empowering SMEs to access the crowd to raise funds, without the challenges imposed by banks and traditional financing models.

Eureeca is a founding member of the U.S. based National Crowd Funding Association (NLCFA). 

For more information please go to: www.eureeca.com

Please Contact:
Joanne Kubba
j.kubba@eureeca.com

© Press Release 2014