Worlds' first unstitched Lawn collection to be unveiled

Dubai, UAE. Monday, April 18, 2011:  Alif Investments plans to open second Junaid Jamshed outlet at zamzam street Sharjah on Wednesday 20th April 2011.  The outlet popularly known as J dot boutique was opened in Bur Dubai last August and has already become a favourite by building a committed following for offering a collection of ready-made hand-woven clothing and unstitched fabrics using long forgotten cloth making methods. Alif Investment plans to launch 4 more outlets in UAE by end of 2011 and an extensive spread out in other GCC countries in the coming years.

Announcing the opening, designer Junaid Jamshed said, "We are pleased to announce the opening of second outlet and also launch our summer collection 'Lawn'. Lawn is a distinct light weight fabric known for its soothing properties which makes it the perfect wear for the summers. You will be pleasantly surprised and colourfully delighted by our collection of exclusive range of summer lawn prints".

Junaid Jamshed is a very popular and established brand in the markets of Pakistan and United Kingdom, a brand that offers elegant image in sync with traditional Asian values. Currently the brand operates 40 outlets in Pakistan and 4 in United Kingdom.

Details of "Junaid Jamshed" exclusive lawn exhibition:

  • Exhibition dates: April 21 -23, 2011 (Thursday to Saturday)

  • Venue: Junaid Jamshed Boutiques at Meena Bazaar, Bur Dubai & ZamZam Market Sharjah

  • Time: 10:00 a.m - 11:00 p.m. Thursday & Saturday , 10:00 - 11:30 a.m. & 2:00 p.m. - 10:30 p.m. on Friday

  • Special offer: 10 % discount on Lawn clothing during the exhibition

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About Alif Investments:
Alif Investments has the exclusive franchise rights for the Junaid Jamshed brand in the Middle East. It is a newly formed diversified business conglomerate focusing on 5 core sectors including Restaurants (Emly & Chilli and B&B), Packed foods, confectionery and snacks(Britannia Pakistan), fashion(Junaid Jamshed), Real Estate and exclusive writing instruments. A 100 million AED company the group's strategy is to cater to consumers from all socio economic classes in different industries over a period of time.

© Press Release 2011