Remarkable Milestone Achieved in Just 2 Months since Its Release in September

Dubai, UAE, November 30, 2010: PlayStation Division, Sony Gulf FZE today announced that the sales of PlayStation®Move motion controller for the PlayStation®3 (PS3®) computer entertainment system reached over 4.1 million units worldwide*1.  The milestone was reached in just 2 months since its release in September for North America, Europe/PAL territories and Asia, and 1 month since the release in October for Japan.  The number not only shows clear success of the launch of the new motion sensing controller but also indicates positive momentum going in to the holiday season and to the year 2011. 

PlayStation Move motion controller is used in combination with the PlayStation®Eye camera*2 to detect the precise movement, angle, and absolute position in 3D space of the user, thereby allowing users to intuitively play as if they are within the game.  Delivering the most realistic and immersive experience, PlayStation Move not only captures user's motion but also player's image itself to offer new augmented reality experiences in select games. 

PlayStation Move offers more than 25 supported/dedicated titles for Europe/PAL territories up to date with vast line-up of software titles from all genres and all types of audiences.  Some of the successful titles include Sports Champions, Start the Party, EyePet Move Edition, MAG, SingStar Dance and more.  Upcoming PlayStation Move titles include the platform-defining franchises like Killzone 3 and LittleBigPlanet 2 that will further establish PlayStation Move as the must have motion experience for casual and hard-core gamers alike. 

More than 41.6 million PS3 system has been sold globally*3 and despite entering its 5th year since launch, the system is yet to record another year of success.   PS3, equipped with sophisticated processing units as well as future proof cutting-edge technologies, unfolded its

potential, this year, with the introduction of PlayStation Move and stereoscopic 3D capabilities.  SCEI will further continue to deliver strong value to the platform and will accelerate the growth of the platform by vigorously enhancing the entertainment experience only possible on the PlayStation® platform. 

*1 Number as of November 2010. Cumulative number since its release date, September 15 for Europe/PAL territories and Asian countries/regions, September 19 for North America and October 21 for Japan. The number does not include sales of stand-alone PlayStation®Eye camera or stand-alone PlayStation®Move navigation controller.

*2 Users will need to use the PlayStation Eye camera to enjoy PlayStation Move motion controller on PS3®.

*3 Number as of September 2010.

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About PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware across the Middle East & Africa

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.

© Press Release 2010