Backstage garment care for the catwalk's hot looks will be pressed, steamed and perfected by Philips' irons
Dubai, UAE - Philips, the global leaders in garment care, today announced it's sponsorship of Dubai's premier fashion event where designers and maisons de couture from Dubai and the region, meet with glamorous fashionistas, celebrities, media and the general public at the Isla Moda Dubai Fashion Week Fall/Winter 2008.
Philips, which has over 50 years of experience in designing and developing garment care technology for the fashion industry and for home ironing will also be providing - through its professional range of steam irons including the Philips Modena - backstage ironing for all of the designers' apparel and modish fashion collections.
With Philips' better results, better care for garments, better ironing speed and better quality, irons like the Modena ensure that each item of clothing, and the 'fall' of each outfit, hangs properly - ready to be debuted along the chic catwalks.
"It is a huge honour to be sponsoring such a prestigious international fashion event," commented Vincenzo Ventricelli, Director of Customer Marketing, Sub Cluster Middle East and Africa, Philips Consumer Lifestyle. "Anyone that has a love for fashion, whether a designer, a fashion house, a celebrity or a fashion-loving business woman, realises that the secret to great-looking clothing and a mind-blowing look is down to proper ironing and proper garment care."
Irons like the Philips Modena are designed for the best results during ironing. Offering the highest continuous steam rates with a perfect balance of power for even pressing and a carefully designed steam path for ironing either horizontally or vertically - the advanced technology is perfect for all delicate fabrics including silk, wool and cashmere. The soleplates of all Philips irons have been designed with sophisticated computer simulation techniques to ensure that there is even temperature distribution both when ironing with steam and without steam, for better garment care.
"All of our irons are expertly designed to be of the highest quality and with our unique vent patterns; Philips irons ensure delivery of steam in the most optimal way. The ultimate result is better speed for ironing, so that when creating the hot look for a catwalk show, or rushing to iron a shirt before work in the morning; our irons are perfect for everyone. We look forward to creating hot looks throughout the Dubai Fashion Week," concluded Ventricelli.
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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.
For more information please contact:
MS&L PR, Dubai
Smriti Singh
Tel:+ 971 4 3676156
Fax:+ 971 4 3672615
smriti.singh@dubai.mslpr.com
© Press Release 2008
