The race to pick up the most sough after Philips 9100, 8100, 7200 and 7100 series shavers has begun

Dubai, UAE 28 March 2007 - With the F1 season in full swing, Philips Shavers and the AT&T Williams Formula One team are bringing the thrill and excitement of F1 racing to fans across the UAE.

A full size AT&T Williams F1 simulator is taking centre court stage at Deira City Centre between the 29th of March and the 4th of April as Philips Shavers launches its 'Getting you closer to F1' SMS & Win promotion on purchase of Philips 9100, 8100, 7200 and 7100 series shavers. A trip for two to the Monaco Grand Prix is up for grabs plus other valuable prizes.

The F1 simulator features realistic force feedback through the steering wheel simulating the loading effect whilst cornering, braking and acceleration. Controlled by the participant using the onboard brake and accelerator pedals. The experience is enhanced as the participant sits in a genuine F1 car with a full set of wheels and aerodynamics. It's not often that people get to see a real F1 car up close, set the fastest lap and have their pictures taken with it.

Jaap Merkus, General Manager Philips DAP Middle East & Africa said, "The partnership between Philips Shavers and the AT&T Williams Formula One team sees two superior brands, which share a common passion for technological and engineering excellence come together in their pursuit to lead the way in innovation and performance. The AT&T Williams Formula One team is one of the most successful F1 teams in the history of the sport, while Philips Shavers leads the way as the world's number one in shaving technology, with 67 years of heritage and 500 million shavers sold, including the accolade of having invented rotary shaving".

Combine F1, one of the most competitive sports in the world, with the best Philips technology, and the result is the uniquely designed Philips SmartTouch-XL shaver. Set to equip you for your best shaving performance ever, the SmartTouch-XL offers ease of use with cutting-edge design, innovative technology and exclusive features.

To celebrate the partnership with the WilliamsF1 team, Philips has co-designed a licensed shaver for the F1 racing fan - the HQ7290 - a must have for anyone who appreciates premium performance, precision engineering and total control handling.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,700 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter. 

About the AT&T Williams Formula One team
AT&T Williams is one of the world's leading Formula One teams. Formed in 1977 by Frank Williams and Patrick Head, the company has secured 16 FIA Formula One World Championship titles.

For more information please contact:
MS&L PR, Dubai
Smriti Singh
Tel:+ 971 4 3676156
Fax:+ 971 4 3672615
smriti.singh@dubai.mslpr.com

© Press Release 2007