Dubai, UAE and Riyadh, Saudi Arabia - Royal Philips Electronics (AEX: PHI, NYSE: PHG) announced the signing of a contract to supply imaging equipment to Obeid Specialized Hospital, one of Allied Medical Enterprises Limited Company network of Hospitals, located in the heart of the capital city of the kingdom of Saudi Arabia, Riyadh.
Established in 1970, the hospital is one of the oldest private hospitals in the capital city, and is equipped with the latest and most modern diagnostic and surgical equipment facilities.
The signed agreement comprises the delivery of multiple Philips solutions including:
Mobile C-Arm BV Libra - High quality fluoroscopy in a popular, lightweight mobile c-arm system for all routine surgical imaging applications. It is a practical system designed to handle all routine procedures, the BV Libra has one of the best price / performance values of any system in its segment. This lightweight, highly maneuverable fluoroscopy system comes with a 9" image intensifier and loads of important features.
HD15 Ultrasound - Provides physicians with superb imaging and workflow performance in a cost-effective system. HD15 contains multiple usability features to improve workflow, as well as versatile capabilities for a wide range of exam types including general imaging, cardiac, vascular and OB/GYN applications.
MX 16-slice CT scanner - Combines a high-performance workstation and scanner into one convenient, powerful, and cost-effective multislice CT system. The easy-to-use Philips MX 16-slice CT scanner is a compact system designed to ensure high quality imaging, patient after patient, time after time.
Brilliance CT 64-channel scanner - This system can expand clinical boundaries in cardiac, pulmonary, trauma, and pediatric imaging. It is built on innovative Essence technology that delivers image quality, dose efficiency and rapid reconstruction times. With a range of new and targeted advancements, including low-dose cardiac imaging, 3D volume software and expanded portal capabilities, this system takes the raw capabilities of volume imaging and makes them work harder for patients by making the physician's work easier.
Panorama High Field Open Magnetic Resonance (HFO MR) - It appeals to both patients and referring physicians alike with its wide-open design, high image quality, large field of view and broad coverage of clinical applications. The Panorama HFO provides a 360-degree panoramic viewing angle and spacious 160 cm-wide patient aperture ensuring a comfortable, relaxing MRI experience for anxious, elderly, obese or claustrophobic patients.
Ambient Experience - The Brilliance CT 64-channel scanner and High Field Open MR will be incorporated in a Philips Ambient Experience solution, which integrates architecture and design such as lighting, sound and projection. This will allow patients to personalize their environment and wrap themselves in a relaxing positive ambience. Feedback from clinicians who have used Ambient Experience solutions indicates that providing a relaxing environment makes a real difference for the patients. It speeds up the procedure, as patients are more comfortable and relaxed, and in some cases it reduces the need for sedation - in particular among children.
Allura CV20 - The first to be installed in the Kingdom, this mixed use X-ray system has the flexibility to handle a wide range of mainstream diagnostic and interventional procedures in the cardiac, radiology and electrophysiology domains. The compact design enables clinicians to perform steep projections on standard and oversized patients during cardiac procedures, as well as perform diverse vascular procedures with the full head-to-toe coverage.
"Philips healthcare solutions focus on both the patients and care providers in the care cycle. Through combining insights and clinical expertise, the company aim to improve patient outcomes while lowering the burden on the healthcare system", said Diederik Zeven - Senior Director and General Manager of Philips Healthcare in the Middle East.
Dr. Mohammed Omar Arnous - General Manager of Obeid Specialized Hospital commented, "Since the hospital has been established, we continuously look for the latest and affordable high quality healthcare solutions in order to get the most effective diagnosis results. With Philips' solutions installed, we foresee such results while yet keeping the processes simplified, providing the patients with a better and positive overall experience."
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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
About Allied Medical Enterprises Limited Company
Allied Medical Enterprises Limited Company (Al Mesharea) is a Major Health Care Provider in the health care private sector in the Kingdom of Saudi Arabia. Its network of Hospital and Medical Centers include four hospitals and five Ambulatory care medical centers in major cities of the Kingdom of Saudi Arabia. The total bed capacity of the hospitals exceeds 550 beds, and It currently employs over 200 highly qualified physicians and over 1500 employees.
The network of hospitals and ambulatory medical centers includes:
OBEID SPECIALIZED HOSPITAL - RIYADH
OBEID SPECIALIZED HOSPITAL - Al Hassa - Hofuf
AL HAMRA HOSPITAL - Jeddah
SECOND INDUSTRIAL CITY HOSPITAL (Under Construction) - Riyadh
UMM AL HAMMAM POLYCLINIC/DIAGNOSTIC CENTER - RIYADH
DR. AL MOJJEL POLYCLINIC/DIAGNOSTIC CENTER - RIYADH
MANARAAT MEDICAL CENTER - RIYADH
AL KHOBAR COOPERATIVE CLINIC - AL KHOBAR
AL AZIZIAH POLYCLINIC - JEDDAH
For more information, please contact:
Natali Fahmi
Corporate Communications
Philips Middle East & Africa
Tel: +9714 3095155
Email: natali.fahmi@philips.com
© Press Release 2010



















