All proceeds of the auction will go to Al Noor Training Center for Children with special needs

Dubai, UAE- August 26th, 2010: Celebrating the Holy month of Ramadan, Souq.com, the leading eCommerce portal in the region today announced a partnership with Philips Electronics Middle East & Africa to drive an online charity campaign. Philips Electronics, a global leader in healthcare, lifestyle and lighting products will auction key consumer products on Souq.com during the month of Ramadan. All proceeds raised through this auction will be given to Al Noor Training Center for Children with special needs, a humanitarian organization providing quality education and therapy services to children with special needs in the UAE. 

In addition to offering the largest online marketplace for buyers and sellers to interact in the Arab region; Souq.com plans to engage over 500,000 active users to participate in its online competition to create a better understanding of the local culture. The competition entails submitting few lines on what Ramadan means to people and top three entries will win either an iPad, a flight back home or a PS3 console.  

"Ramadan is month of fasting, charity and goodwill and gives us an opportunity to contribute to the development of the community and society we live in. We want to encourage every user to be a part of this contribution and celebrate this special occasion," said Ronaldo Mouchawar, CEO Souq.com. "Philips is a well-known brand of consumer products and a preferred partner to drive this charity campaign. They will auction their top products on Souq.com during the month of Ramadan where all proceeds will go to a worthy cause by helping children with special needs." 

Vincenzo Ventricelli, Marketing Director, Philips Consumer Lifestyle, Middle East & Africa said, "We are glad to partner with Souq.com to drive this charity campaign during the holy month of Ramadan. With a wide online audience and market reach, we are confident on receiving a good response and making this campaign a success." 

Souq.com has become an internet platform of choice for many buyers and sellers to interact online. Souq.com has expanded to include several features and different categories to offer a convenient, secure and richer online experience to users in Middle East; including Souq SafePay and Souq Buyer Protection Program which guarantees 100% protection to buyers and sellers when transacting on Souq, Souq Motors, Souq Property and a wide-range of consumer products. Users interested in participating in the auction and competition can visit http://uae.souq.com/mc/uae_ramadan_2010/index.php. 

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About Souq.com 
Souq.com was established in 2005 to become the largest e-commerce site in the Arab world covering Saudi Arabia, UAE, Jordan and Egypt. Souq.com is the channel where thousands of buyers & sellers in the region meet on a daily basis to sell products over a trusted platform that offers both various local payment options and integrated delivery methods catered to the markets that they serve.  

From the first transaction we helped facilitate on Souq.com; we have been pioneering the field of e-commerce in the Arab World to offer our users a constant safe, easy, and fun place to conduct business. We started as the first online auction site and quickly evolved to a fully integrated e-commerce site offering Fixed price options, online stores, and Souq SafePay to name a few.  
 
For more information, please contact:
Iman Ahmed
ASDA'A Burson-Marsteller
Tel: + 971 50 2058021
E-mail: i.ahmed@asdaa.com  

© Press Release 2010