Dubai, UAE – MassiveMusic MENA, the Middle East’s leading music and sound partner, has expanded its Dubai-based team with the appointment of Tara El Chami as Senior Account Manager.

Tara brings seven years’ experience to MassiveMusic, which established its MENA operations in 2022.

With a solid background in account management across the media, entertainment, FMCG and telecomms sectors, Tara has led 360° campaigns and large-scale branding initiatives for the likes of Nestle, Red Bull Mobile, Billboard Arabia, Asharq Network and more.

At MassiveMusic, she is managing a growing portfolio of regional clients, helping them define and execute their sonic identity across marketing campaigns and a range of platforms, translating brand strategy into music-led solutions from sonic branding to campaign soundtracks.

Pierre Carnet, Managing Director, MassiveMusic MENA, said: “Tara’s wide-ranging experience and expertise will be invaluable to MassiveMusic’s day-to-day operations and our strategic growth goals. We are delighted to welcome her on board as we expand our client base and project delivery in the UAE, Saudia Arabia and beyond.”

Joining MassiveMusic is a natural progression for Tara, who describes music as central to how she experiences and understands the world around her.

“I rely on music every day because it shapes my focus, feelings and connectivity. It’s one of the most powerful tools in branding: sound stays with people, building memory, recognition and brand loyalty. Moving into this sector allows me to combine my experience in building brands with something I genuinely believe can make them more distinctive and impactful,” she said.

“It’s an exciting time for sonic branding for businesses in the Middle East. While the discipline is still relatively new, it is fast-becoming as important as visual logos and taglines. With the region’s rich and distinctive sonic culture and history – and huge untapped local musical talent pool – there is a real opportunity for MENA brands to make music a core element of their identity.”

MassiveMusic MENA has delivered award-winning sonic identity for a wide and diverse range of brands in the region, including TikTok, Careem, AROYA Cruises, Nakheel and BSF, with several more projects under development.

Media contact:  Rebecca Rees on rebecca@rebecomms.com

About MassiveMusic

MassiveMusic, ​part of ​the ​Songtradr brand ​portfolio, ​is the global ​music ​and sound partner ​for leading brands, agencies, & platforms. ​By blending ​creativity, data-driven ​insights, ​and ​market-leading technology, MassiveMusic ​delivers scalable music strategies, ​innovative ​technology services and award-winning ​creative ​solutions, driving measurable business value ​and shaping the future of sound. MassiveMusic MENA’s headquarters are located in Dubai, UAE.

Learn more at www.massivemusic.com.